From Genes to LOLcats: The History of Memes
Memes feel like a pure product of the internet, born somewhere between dial-up modems and group chats. But the idea is older than the web itself, and its journey from a scientific term to a cat photo with bad grammar is one of the stranger stories in modern culture.
The biological beginnings of the Meme
Before any image or GIF, there was just a word, and it didn’t come from the internet at all. In 1976, evolutionary biologist Richard Dawkins introduced the term meme in his book The Selfish Gene. He shortened the Greek word mimema, meaning imitated thing, so it would rhyme with gene. Dawkins used meme to describe any idea, tune, fashion, or behaviour that spreads from person to person through imitation, much like a gene spreads through a population. He wasn’t thinking about cats in sunglasses. He was thinking about how culture itself evolves, with ideas competing to survive and replicate inside human minds. For nearly two decades, the word mostly stayed in academic circles. Then the internet arrived, and it found a much stranger home.
The Dancing Baby: The Internet’s First Viral Hit
The first true internet meme wasn’t a joke at all. In 1996, a 3D animated GIF of a baby dancing to a snippet of music started life as a software demo, meant to show off new animation tools. Office workers found it funny anyway and began emailing it to each other. It spread slowly across early newsgroups and personal homepages, picking up remixes along the way, including a kung fu version and a samurai version. By 1998, the Dancing Baby had become so well known that it appeared as a recurring hallucination on the TV show Ally McBeal. It proved something new: a joke could travel from someone’s inbox all the way to a primetime television script.
The Hampster Dance: Going Viral Before “Viral” Was a Word
If the (Creepy) Dancing Baby proved memes could spread, the Hampster Dance proved they could explode. In 1998, Canadian art student Deidre LaCarte built a single page on GeoCities filled with dozens of looping cartoon hamster GIFs, set to a sped-up sample of a Disney song. For months, almost nobody visited it. Then, in early 1999, word spread through email chains and early blogs, and the site went from a few hundred visits to millions within weeks. People used the link to prank colleagues and friends, an early ancestor of the modern rickroll. It even spawned a chart-topping novelty single. The Hampster Dance showed that a meme didn’t need to be clever to take over the internet. It just needed to be impossible to stop sharing.
LOLcats: When Memes Found Their Format
By the mid 2000s, anonymous forums gave memes room to mutate into something more structured. Around 2005, users on the imageboard 4chan began posting captioned cat photos as part of a weekly tradition called Caturday, reportedly started as a joke pushback against another recurring thread. The captions, written in deliberately broken English known as lolspeak, gave the format real personality. In January 2007, the blog I Can Has Cheezburger turned this into a movement, launching with its now iconic image of a grey cat looking up hopefully, captioned “I CAN HAS CHEEZBURGER?” The site went on to post hundreds of cat photos a day, helping LOLcats become one of the first true mainstream internet memes. This is where I first encountered memes. I used to go to the blog on my break for a pick me up giggle…sorry LoL. This was the moment the image macro was born: a picture, bold text up top, a punchline below. That simple template became the blueprint nearly every meme afterwards would follow.
The Harlem Shake: Memes You Could Join In With
For years, memes were things you looked at. The Harlem Shake, which took over the internet in early 2013, turned that around. The format was simple: one person danced alone while everyone around them ignored it, then the beat dropped, and the whole room erupted into chaos. Thousands of people filmed their own versions, in offices, classrooms, and locker rooms, and uploaded them within days of each other. It marked a shift toward participatory memes, ones that spread not because people shared a single image, but because people recreated it themselves. This pattern, take a format and make your own version, would go on to define meme culture for the next decade.
Moo Deng: The Internet Still Loves an Animal
Fast forward to 2024, and one of the biggest memes of the year wasn’t a song, a dance, or even a person. It was a baby pygmy hippo.
Moo Deng was born in July 2024 at Khao Kheow Open Zoo in Thailand. Zookeepers began posting photos of her on social media, and by September 2024, she had taken over the internet. She was filmed nipping at her keepers, splashing in her pool, and generally looking unimpressed with the world, and people couldn’t get enough. Fan art, merchandise, a theme song, and even a Saturday Night Live sketch followed within weeks. Visitor numbers at the zoo shot up so dramatically that staff had to limit how long people could spend near her enclosure.
From a biology textbook to a worldwide inside joke, memes are now as wired into the internet as genes are wired into us. Every new platform seems to invent its own meme dialect, and the cycle keeps evolving, with trends now rising and fading within days instead of years. Maybe in years to come this will become a subject you can study here at Edinburgh Napier University!
Library resources
Want to learn more about memes? Check out LibrarySearch for books and articles.
By Juliet Kinsey
Read more on the Blog with our article on Emojiis
