Tag Archive: Community Engagement

Conscientious brands: Do the right thing and be profitable

Author: April 18, 2023 0 Comments

The academic team with Nicholas, Christof, Nathalia and Alessandro standing on a stage in front of their presentation

On 6th March 2023 a team of branding researchers, Dr Nathalia Tjandra and Professor Christof Backhaus (Edinburgh Napier University), Professor Nicholas Ind (Kristiania University College Norway) and Dr Alessandro Feri (John Cabot University Italy) delivered a free workshop and branding…
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branding, community engagement, conscious brands

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Paper on Iranian ski resorts’ Community Engagement shows practices that could improve UK tourism

Author: January 25, 2021 0 Comments

the city of Tabriz overlooking the mountains

Events will be back: and when they are, recent research highlights that service providers and local authorities should be sure to promote and raise awareness of their CSR-led sustainability practices. The precise benefits local communities derive from these initiatives can…
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Research, Tourism