conscious brands

Conscientious brands: Do the right thing and be profitable

The academic team with Nicholas, Christof, Nathalia and Alessandro standing on a stage in front of their presentation

On 6th March 2023 a team of branding researchers, Dr Nathalia Tjandra and Professor Christof Backhaus (Edinburgh Napier University), Professor Nicholas Ind (Kristiania University College Norway) and Dr Alessandro Feri (John Cabot University Italy) delivered a free workshop and branding…
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