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Helping Elite Athletes Become Entrepreneurs

The Athletes as Entrepreneurs (AtLAS) training programme is a fantastic opportunity for high-level athletes who want to learn about starting a business in just five weeks. And it’s free!

The online course taught via MOOC starts on the 17th of January and will finish on the 20th of February. Attendees will learn about entrepreneurship through five modules and be supported by business experts and athlete entrepreneurs who will act as mentors. ENU lecturer, Dr Tom Campbell expressed his enthusiasm about the programme: “We are very excited to be able to offer this innovative new course to elite athletes considering a future in entrepreneurship. The training programme will be delivered in collaboration with experts from across Europe and is underpinned by research led by the team here at ENU”.

AtLAS is a flexible and hands-on course that is tailored to the specific needs of elite athletes with the single aim of upgrading their entrepreneurial skills, enabling them to develop viable business ideas. According to Dr Susan Brown from the School of Applied Sciences, the programme gives sportspeople the chance to acquire the competencies necessary for a business career: “The course provides an excellent opportunity for students to develop skills for the future while simultaneously building an entrepreneurial network”.

The programme is open to all athletes who are current or former national or international level competitors. Click here for more information and to sign up for the course.

The five modules will cover theory and practice in the following areas: the entrepreneurial individual, basic skills for entrepreneurship, entrepreneurial thinking & mindset, entrepreneurial process, founding a company. Upon completion, participants will receive an AtLAS training certificate that is worth 1 ECTS credit.

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