conscious brands

Top tips from U.K. Marketing Agencies that support Sustainable Development Goals

Author: October 21, 2024 0 Comments

Corporate roundtable business meeting with colleagues

A recent study by The Business School reveals that brand purpose in the post-pandemic era is increasingly aligned with Sustainable Development Goals (SGGs), credited to the work of marketing agencies. Marketing agencies not only help define a brand’s purpose but…
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branding, Business Management, conscious brands, Covid-19, Digital Marketing, Research, Sustainability, Uncategorized

Conscientious brands: Do the right thing and be profitable

Author: April 18, 2023 0 Comments

The academic team with Nicholas, Christof, Nathalia and Alessandro standing on a stage in front of their presentation

On 6th March 2023 a team of branding researchers, Dr Nathalia Tjandra and Professor Christof Backhaus (Edinburgh Napier University), Professor Nicholas Ind (Kristiania University College Norway) and Dr Alessandro Feri (John Cabot University Italy) delivered a free workshop and branding…
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branding, community engagement, conscious brands

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