Decision Making: A Cognitive Process of Choice

Dr Jennifer Murray has recently become an Associate with Essenta is an innovative research informed business and training provider who work with those in the public and private sectors to train their staff in improved decision making using the latest research evidence from decision science and neuropsychology.

Jennifer has recently contributed an article to Essenta which outlines one of the core models of decision making, the dual process model, in ‘normal’ language, to allow a wider audience to benefit from and understand the model without having to negotiate academic jargon and complex data analyses. This article is available using the link below, and will be one of a series of related pieces on the topic of decision making.

Murray, J. (2015). Decision making: A cognitive process of choice [online]. Available: Making.