Author: ronaitken

Meet the Visiting Researcher – Dr. Ivana Rihova

Welcome to “Meet the Visiting Academic”, a section dedicated to introducing to you our Visiting Academics, Professors and Researchers, where you will have the opportunity to get to know them and find out how they engage with Edinburgh Napier University, and specifically with the Tourism Research Centre (TRC).

Today, Dr Ivana Rihova, Lecturer at the Universidad Europea de Valencia, Spain, tells us about how her journey has always brought her back to ENU, first as a student, then as research assistant, becoming a full-time lecturer and now as TRC Visiting Researcher!

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“My journey with Edinburgh Napier University (ENU) began in 2006 as a postgraduate student pursuing an MSc in International Tourism Management. During my studies, I met Prof Anna Leask, who would later become my dissertation supervisor, and Prof Paul Baron, who contacted me a year after I graduated, asking if I would be interested in applying for a research assistant role at Napier. I went for it and was successful, marking the start of an academic career that took me from Edinburgh to Bournemouth, where I started my PhD in 2010, through Anglia Ruskin University in Cambridge, and then back to Edinburgh (via Glasgow), where I began a full-time lectureship at ENU in 2014.

Although my background is in tourism, my research and my teaching focussed on festival and event management and service marketing. At Napier, I visited and taught at a number of institutions across Europe and Asia, and developed a wide network of collaborations and research ties with colleagues from Macau, Poland, Austria, and the UK. ENU provided me with numerous opportunities for professional grow in both teaching and research. I was very happy to return to the university after two periods of maternity leave, always finding a supportive team of colleagues who over the years became good friends.

In 2022, I made the difficult decision to leave Edinburgh for a new life in Spain with my Valencian husband. Language barrier aside (I had started learning Spanish only a couple of years previously), I found it quite difficult to integrate into the new culture. I dedicated that period to think and write, and to look for new partnerships and projects. I was unable to work initially as I awaited the homologation of my UK doctorate by a Spanish university. When in July 2023 I was given the opportunity to re-join ENU as Associate Researcher at the Tourism Research Centre, I very happily took up the offer, starting a new collaboration with my Napier ex-colleagues Dr Sarah Snell, and Prof Constantina (Dina) Anastasiadou and her team.

Valencia is a fantastic place to be, and I am finally settling into my new home. I have also secured a lecturer position at Universidad Europea de Valencia, and while adapting to the new institutional and cultural context has been challenging, it is also very exciting. My Associate Researcher at ENU allows me to maintain strong connection with the university, and it has been a great excuse to escape the Spanish heat a couple of times a year to work on research projects and to visit friends.”

Future-Proofing Travel: A Journey from Ideation to Publication

Caroline Bremner, Senior Head of Travel and Tourism at a global market research company, and ENU Alumni, has recently launched her book, ‘Future-Proofing Travel: How to Create a Resilient and Sustainable Industry.”

In March, I published my book – Future-Proofing Travel: How to Create a Resilient and Sustainable Industry. The opportunity came about after 28 years of working in travel research for a global market intelligence company. In my role, I’ve been analysing trends and impacts such as 9/11, the Global Financial Crisis and the pandemic. Travel is on the frontline of converging factors including macro-economics, geopolitics, digital transformation, changing consumer behaviours, demographics and the net zero transition. It is a vital economic pillar creating 348 million jobs and generating USD11.4 trillion in 2024, according to the World Travel and Tourism. Yet it faces significant challenges to transform and decarbonise or face an existential threat.

In December 2023, I was approached by a business and academic publisher. I had just lost my cousin to cancer, so I jumped at the chance to embark on a deep dive into the industry that I’ve been passionate about since working as a tour guide for the National Trust at Brodie Castle during the school holidays. The part time job was a way to earn money, meet people from different countries, share the stories of Scotland whilst practising my languages. Who wouldn’t love working in travel and tourism?

After my proposal was submitted and approved, I spent 5 months writing and researching the book, including conducting interviews with 30 global industry experts. Every interview revealed new perspectives and spurred me on thanks to the passion and purpose of these talented interviewees. They included global sustainable tourism leaders, changemakers, social impact entrepreneurs, digital technologists, conservationists and even an ‘accidental hotelier’.

It was a truly family affair: my son helped me with data permissions and sourcing; my daughter was a sounding board for ideas especially of Gen Alpha and my husband contributed some beautiful ink drawings, illustrating the transformation of a tree through its lifecycle. Their input and support were vital, seeing as the book took a significant amount of my time, writing after work in the evenings and all weekend.

My editor equally played a critical role in terms of the editorial approach, guiding me through each stage of the book research where I submitted chapter batches and incorporated her invaluable feedback.

By August 2024, the manuscript was wrapped up, along with everything signed off for data permissions and interview quotes. The next six months were given over to the publisher to finalise proofreading, production, marketing and publication.

The book launched internationally on 3 March 2025, with the Americas following later in the month. I was in Berlin for ITB Berlin – a major travel conference – and it was a great moment to know that the hard work was over, and a new chapter was beginning.

The past year has been a rollercoaster, balancing different work and family commitments to meet deadlines. Overall, I’m pleased with the result and met some amazing people in the process. Whether it will be on the Amazon best-seller list, we will need to wait and see!

Get your copy here: https://linktr.ee/futureproofingtravel

Discount code: KOGANPAGE25

Postgraduate student reflections from EventScotland’s annual conference

Any student in the tourism department is familiar with the work of EventScotland, the national tourism organisation for Scotland; and if that student is like me, they have relied upon EventScotland’s wealth of reports, research, and resources to enhance their assessment work and gain a deeper understanding of the tourism industry.

This is one of the many reasons I was honoured to attend Journey: The Business Events Conversation, EventScotland’s annual business events conference, held on 19 February 2025 at the John McIntyre Conference Centre in Edinburgh.

This conference is designed to bring together and support professionals from all across Scotland working in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector. EventScotland recognises MICE as a crucial component of the tourism and events industry, making a measurable contribution to Scotland’s visitor economy and strengthening the country’s reputation as a premier destination for business events of all kinds.

Thanks to the efforts of a recent Napier alumnus who now works for EventScotland, Edinburgh Napier University was gifted two student admissions to this event, and another postgraduate student and I were the lucky recipients. This was a valuable opportunity for us to engage with industry professionals, thought leaders, and fellow students, as well as explore the many different career pathways that the events industry can offer.

Identity & Changing the World

The theme of this year’s conference centred on exploring Identity, with panel discussions addressing topics such as what it means to be Scottish, how Scotland wishes to be perceived internationally, and what it means to be a responsible global citizen. As an international student, I was particularly curious about these conversations and keen to gain a better understanding of the aspirations and values of a place I hope will become my future home.

I was thoroughly impressed and moved by the genuine solidarity and support demonstrated by Scotland’s industry leaders during the Identity Keynote Panel. The consensus was clear—these events professionals saw solidarity as a defining aspect of Scottish identity, and they genuinely wanted to help each other succeed. They embraced a Scotland-first approach to promoting events, meaning that even if an event was not the right fit for their own business, they still considered it a win if another Scottish business secured it. This is just one example of how collaboration and mutual support have helped Scotland build its reputation as an impressive and welcoming business events destination.

Another crucial and impactful concept was raised by Lyndsey Rafferty, Senior Association Manager at EICC, during this panel. She highlighted the tremendous potential MICE events have for driving positive change in public well-being. She reflected that, as events professionals, we have the unique ability to bring together people and experts—such as academics, scientists, and legislators—who have the power and influence to change the world for the better.

conference slide

A Portfolio Career

Throughout the day, we gained both practical and profound insights into what a career in the events industry truly entails. One of the most memorable sessions was the morning Meet With education panel, an exclusive opportunity for students to gain valuable knowledge about the MICE industry and hear real-world experiences from top industry professionals.

Neal Brownlee, Head of Business Events at VisitScotland, reflected on the various roles and titles he has held throughout his career, noting that a portfolio career—a career composed of diverse positions across hospitality and events—is quite common in this industry. He emphasised that gaining experience in different roles can be a significant asset, providing a well-rounded understanding of the many moving parts involved in running a successful events business.

Laura Wilson, Head of the Convention Bureau at VisitAberdeenshire, echoed the challenges and opportunities of a nonlinear career path. She stressed the importance of adapting to the evolving events sector, maintaining a strategic alignment of an organisation’s mission with the types of events it pursues, and cultivating strong professional relationships that prioritise collaboration over competition.

The Big Debate

One of the major recurring themes throughout the event was the recognition that the events industry is built on relationships. It takes time to develop the trusted connections and practical, experience-based skills that contribute to a successful career. This led me to wonder—how are event leaders supporting and mentoring newcomers to the field? Are students and new professionals being welcomed and supported in developing these crucial relationships and skills?

EventScotland demonstrated its commitment to fostering a supportive industry network by meaningfully incorporating students into its programming. Beyond the Meet With education panel, one of the main features of the day was a university-style student-led debate on corporate social responsibility within the events industry.

This debate featured two students who worked closely with events professionals to investigate whether corporate social responsibility initiatives were simply a tick-box exercise. It was fascinating to hear the aspirational ideals of sustainability initiatives contrasted with the practical, often economic-based realities of business. Professionals from across the country engaged in thoughtful discussion, carefully considering the implications of the points raised by the students. This was one of the many ways in which meaningful dialogue and a culture of mentorship were woven into the event.

Looking Forward

I am incredibly grateful for the opportunity to attend Journey: The Business Events Conversation. I left feeling like I had gained a clearer understanding of potential career paths, how to be a supportive and collaborative professional, and an inspiration to commit to my own professional development.

I was especially excited to see contemporary approaches to events management—many of which I am currently learning about—being put into action. For example, a completely plant-based menu as part of an environmental sustainability initiative, an accessible and neurodiverse-friendly event space, and interactive panels designed to foster meaningful connections between attendees. EventScotland demonstrated both the professionalism and the progressive potential of our industry, and I am looking forward to engaging further with this network and contributing to the future of business events.

Written by Hannah Stenzel, postgraduate student on MSc International Festival and Event Management at Edinburgh Napier University.

Meet the PhD: Hendrik Lattekamp

Welcome to “Meet the PhD”, a section dedicated to introducing to you our PhD candidates, where you will have the opportunity to get to know them and their research and find out how why they have chosen Edinburgh Napier University, and what excites them the most about their PhD journey.

Today, we have Hendrik Lattekamp, a PhD candidate who is currently in his 1st year and decided to pursue a PhD after almost 20 years of working in the aviation industry. His PhD title is “Monitoring and evaluation indicators for just transition to net zero in tourism and events” with supervisors Dr Constantia Anastasiadou, Dr. Alexandra Witte, Dr Afiya Holder, and Dr Sarah Bortwick Saddler. Hendrik is also an active member of the TRC PhD community, and he has been serving on the organising committee for Edinburgh Napier´s inaugural Doctoral College Student Conference in December 2024. Hendrik has been inspired by his PhD colleagues, and we hope that you will be inspired by reading his words and the enthusiasm he has for his PhD and for actively contributing to research.

If you would like to know more about Hendrik´s research or if you have any questions, you can contact Hendrik here: S.Lattekamp@napier.ac.uk

If you’re interested in undertaking a PhD with us, please email the Tourism Research Centre Lead, Prof. Anna Leask – a.leask@napier.ac.uk

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“I have worked in aviation for almost 20 years and currently serve in a leadership role that involves guiding cabin crews and engaging with a diverse range of passengers for a major European airline. Over the years, I have witnessed how the airline industry brings families, cultures, and businesses closer together, whether through personal visits or trade connections. At the same time, I have encountered many colleagues who are just as deeply passionate about the industry as I am, even as airlines grapple with escalating environmental and social responsibilities. This dynamic—the industry’s power to unite people set against its pressing sustainability challenges—continues to captivate me.

Currently, I am in the first year of my doctoral research at Edinburgh Napier University, where I examine non-financial reporting in the airline industry. My interest in this topic began when I noticed how many airlines struggle to communicate their environmental and social goals and efforts in a way that is both transparent and cohesive. Investigating this phenomenon through the lens of non-financial reporting seemed natural, as these disclosures essentially serve as an airline’s “executive summary” for its broader impact—ranging from greenhouse gas emissions and resource management to labour practices and community engagement. Although several voluntary and mandatory frameworks offer guidelines, there is still a lack of consistency in what gets reported, which can make it difficult to compare airlines or understand their actual impact. Wanting to uncover the root causes behind this fragmented reporting, I decided to examine these disclosures more systematically, looking not only at what is reported but also why certain metrics are highlighted over others.

If we can trace how these documents are produced, particularly the cultural, regulatory, and strategic pressures that guide them, we may identify ways to help both academic researchers and the wider public better grasp an airline’s underlying motives. We might also discover strategies for improving the clarity and relevance of the disclosures themselves, especially when airlines are required to juggle multiple standards and stakeholder expectations. By exploring which reporting tools airlines choose to adopt (and why), we can shed light on whether such choices stem from genuine sustainability commitments, competitive pressures, or mere compliance. Ultimately, my goal is to develop insights that not only help airlines improve the quality of their communication but also facilitate a deeper understanding of the fundamental drivers behind aviation’s efforts to address environmental and social challenges.

One of the most rewarding aspects of my PhD so far has been becoming part of a vibrant research community. Engaging with fellow PhD researchers has been invaluable, not only in refining my work through discussions and feedback but also on a personal level. I have come to understand that undertaking a PhD is as much an intellectual challenge as it is a personal one. Being surrounded by a highly motivated peer group that supports one another has been invaluable in staying focused and driven. Whether it is sharing practical advice on navigating university procedures, exchanging ideas in academic discussions, or simply offering encouragement during challenging moments, this sense of community makes a real difference. A standout experience in this regard, has been serving on the organising committee for Edinburgh Napier’s inaugural Doctoral College Student Conference, in December 2024. As Head of Logistics, I have collaborated with fellow PhD candidates to manage registration, catering, and event coordination. Seeing the breadth of research taking place across the University has been inspiring and has reinforced how much we gain from engaging with colleagues from different disciplines. The opportunity to connect, exchange perspectives, and contribute to a shared academic space has been a highlight of my PhD journey so far.

Embarking on a PhD at a later stage in life has entailed sacrifices and a steep learning curve, but the intellectual challenge has been incredibly rewarding. Meeting other researchers, finding answers to the questions that have long fascinated me, and viewing the aviation industry from entirely new perspectives keeps me motivated. I hope my story encourages others—particularly those from non-traditional backgrounds—to consider doctoral study. If you share my research interests or would like to connect, I’d be happy to continue the conversation.”

Resilient and positive event futures with Associate Professor Martin Robertson

Associate Professor Martin Robertson, has recently given keynote presentations at international conferences*1 *2 (2024), as well as presented related research to his colleagues in the inaugural 2025 Tourism Research Centre research seminar*3 at Edinburgh Napier University.

In different ways, each of the above present research to determine processes of stakeholder involvement in successful ‘future visioning’ for a sustainable future. In each, the United Nations Sustainable development Goals (SDGs) are proposed as vital conduits.

Throughout my career in academia, I have always sought to provide a learning, teaching and research experience that is professionally and socially useful – and encourages positive forward action. Sustainability, resilience, regenerative capacity, social justice, and future vision methodologies are key components of this work. I think my research publications, as well as current and past consultancy collaboration, evidence this well.

Very much grounded in Edinburgh, and Scotland, I have nonetheless lived and worked in many countries. Collaborations with researchers in Australia, Denmark, England, New Zealand, Sweden, and Wales have made me very aware of the truly exciting and profoundly global nature of our subject (s). This is true for our students, our research students, our colleagues, and the places in which live and visit.

As well as publishing widely in my research area, I am also proud of the books (six) and journal special issues (eight) I have co-edited. They serve to stimulate thinking and knowledge around the world. The capacity to share knowledge in a world that has a great many challenges – socially, environmentally, and politically – inspires me. If this stops, I stop!

Here, in Edinburgh, I enjoy the benefits of our wonderful city. It never ceases to amaze. I am very lucky to be living and working in such a great environment. A great location to (en)vision a great future.

*1 Robertson, M. (2024) Keynote speaker: ‘Sustainable events and Net Zero’ 5th International Conference on Tourism and Business (ICTB). Mahidol University International College Bangkok, Thailand (August, 21-23)

*2 Robertson, M. (2024) Keynote Speaker: ‘Learning for future challenges: tourism futures and deep learning applied to teaching the UN SDGs’, 2nd Tourism Futures Convention 2024 (TFC), Heilbronn University of Applied Sciences, Heilbron, Germany (November 13th)

*3 Robertson, M. (2025) Research presentation: ‘Business Events and the Efficacy of UN SDGS for the Knowledge City’, Tourism Research Centre Seminar, Edinburgh Napier University (February 5th)

Artademic: Art practice as research

‘A picture is worth a thousand words’ (origins unknown) is a much-repeated quote. Although (arguably) simplistic, there is something to this!

I am an artist. I’m also an interdisciplinary and engaged academic who strives to conduct impactful research with outcomes that make a difference. While I do work with ‘traditional’ research methods, my passion is for arts-based, creative, and participatory research. My research is concerned with cultural tourism, festivals, and placemaking, and is often framed by public engagement.

Sometimes, I’m asked how I ended up working in a Business School. It was a circuitous journey. I studied an undergraduate degree in fine art, then a postgraduate research degree in art and design (many) years ago. I then worked across the cultural and creative sector, before my PhD in tourism and festival studies here at Edinburgh Napier. My PhD investigated stakeholders’ perceptions of the image of the Edinburgh Festival Fringe, and I used visual methods and semiotics. Since then, I established the Visual Methods and Ethnography in Interdisciplinary Research Group in the university. I’m also the Public Engagement with Research Lead for The Business School.

There are two strands to my art practice and how it informs my research. Firstly, I use my own art practice to complement my research, and vice versa. My personal practice is mainly painting. I research through drawing, memory, and imagination, and my work is underpinned by reading. Recent work explores the performance of tourism and leisure, alongside relationships between the tourist gaze and the visual practices and imaginaries of tourism. I’ve had my paintings selected for national and international exhibitions, including Visual Arts Scotland (VAS) and the Royal Scottish Academy (RSA). This year, I curated a group exhibition during the Edinburgh Festival Fringe. I’ve also exhibited my work in galleries and sold to private collectors.

Returning to ‘a picture is worth a thousand words’ (origins unknown), a second way that my art practice impacts upon my research is through using visual and participatory methods. This involves working with different groups of people to co-create outcomes and outputs. For example, I’ve co-designed participatory and creative ‘walkshops’, partnering with the Museum of Walking. I’ve used drawing and participatory mapping with residents of Wester Hailes in Edinburgh to gain insights into the semiotics of Edinburgh as a festival city. I’ve led a UKRI-funded interdisciplinary creative research and public engagement project working with community partners in Wester Hailes. Recently, I led a Royal Society of Edinburgh (RSE) research project working with Professor Anna Leask, alongside tourism and festival stakeholder partners. We used participatory and creative methods to investigate overtourism, community engagement, and placemaking in Edinburgh’s historic centre.

While traditional research approaches such as interviews and questionnaires are undeniably valuable, I argue that arts-based, creative, and participatory research can make a difference. They can engage and impact on people, policy, and practice. You don’t need to be an artist to use arts-based methods, so why don’t you try some approaches?

Blog written by: Dr Louise Todd, Associate Professor and Deputy Lead of the TRC

Website: https://artademic.co.uk/

Instagram @louisetodd.art

Meet the Visiting Professor – Associate Professor Judith Mair

Welcome to “Meet the Visiting Professor”, a section dedicated to introducing to you our Visiting Professors, where you will have the opportunity to get to know them and find out how they engage with Edinburgh Napier University, and specifically with the Tourism Research Centre (TRC).

Today, Associate Professor Judith Mair, The University of Queensland, Brisbane, Australia, tells us about her strong connections with ENU and TRC researchers, with whom she has been friend for a very long time! Despite being in Australia, she is of Scottish origins, and takes every opportunity she has to come back to connect with family and colleagues.

“Although I now live in Australia, my roots are in Scotland! I grew up in a small village on the West Coast, but I went to university in Edinburgh and fell in love with the city. I stayed there for a few years after graduating, working in the Tourist Information Centre on Princes Street, and then for VisitScotland. I consider Edinburgh to be the place where my involvement with the tourism industry and my tourism and events research interests really started.

After completing a PhD in Tourism at the University of Strathclyde in Glasgow (coincidentally at the same time as Dina (Constantia) Anastasiadou), my career took me to Australia, firstly to Victoria University (VU) in Melbourne, then Monash University, and now the University of Queensland in Brisbane. It was at Victoria University that I first met Dr Martin Robertson, then at VU and now at Edinburgh Napier University. We share similar research interests – primarily in sustainability and event management – and have been friends ever since.

My work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them and my expertise lies in fields including mega-event legacies, the future of events, the links between events and social connectivity, and the potential impacts of climate change on the events sector.

My holidays are often combined with work-related travel, but when I have the chance, I love to visit the wonderful beaches and coastline of Australia. My favourite destination (apart from Scotland of course!) is probably the Whitsunday Islands in Queensland – the archetypal tropical island paradise with the friendliest locals I’ve ever met. I heartily recommend it!

Although I don’t get the opportunity to visit Edinburgh or Scotland much (the journey from Australia is a pretty long one!), I jump at the chance to come home, and having a visiting role at ENU allows me to combine work and pleasure. I enjoy the opportunity to meet and network with old friends and new and share my research with as wide an audience as possible, both in academia and more broadly with industry and government. I also value the chance to act as a mentor for emerging scholars and provide them with as much support and guidance as I can. I hope to collaborate in publications and ongoing project work in the field of events studies with students and colleagues, particularly in relation to sustainability and climate change, which I feel is one of the most important areas we can study. “

Meet the TRC Alumni – Dr Angelo Sciacca

Welcome to “Meet the TRC Alumni”, a section dedicated to finding out what our TRC PhDs are doing after successfully completing their PhD. This is an opportunity to learning more about the multiple careers offered after doing a PhD with us, as well as catching up with our brilliant researchers.

Today, Dr Angelo Sciacca gives us an update of his career after graduating in 2023 and how the PhD has helped him shape his career. Congratulations are in order for Angelo as he has recently joined the TRC not only as a proud alumnus but as Visiting Senior Fellow! We look forward to seeing what this collaboration will bring in the future!

“I held diverse roles across Southeast Asia, particularly in Myanmar, and Europe. My work focused on advancing circular entrepreneurship in tourism, fostering community-based and ecotourism in coastal and island destinations, and researching smart tourism ecosystems.

I chose Edinburgh Napier University for my PhD because I had already completed my master’s degree there and was highly familiar with the university’s strong reputation for quality research and teaching in the subject.

The focus of my PhD on circular economy and island tourism aligned with my interest in how island territorial dynamics influence the tourism sector’s transition toward more sustainable, resilient, and inclusive models.

My PhD has been instrumental in supporting my career by deepening my expertise in circular economy and island tourism, which are critical areas for the sustainable future of the ecosystems the sector relies on.

I work as a Senior Research Fellow on Blue Tourism at the Institute for Sustainable Development and International Relations (IDDRI) where I coordinate the Blue Tourism Initiative, a global initiative that aims to improve the governance of coastal and marine tourism to ensure sustainability, focusing on three marine regions: the Mediterranean, Caribbean and Western Indian Ocean.

To new PhD students, I suggest to embrace challenges as part of the learning process, and stay committed to making a meaningful impact with your research.

 

Exploring Creativity: Highlights from the British Arts Festival Association Student Conference

Written by Sadie Purves, student on MSc International Festival and Event Management at Edinburgh Napier University.

The British Arts Festivals Association (BAFA), the leading network and development agency for UK arts festivals, hosted a conference for students on October 9th at Manchester Metropolitan University. The conference, titled ‘A Festival Career’, allowed students to join a range of festival professionals to shape their own ideas about what a festival career could have to offer.

BAFA partners with festivals and UK universities, including Napier, to offer training opportunities for students. In this flagship event, BAFA aimed to bring together students, academics and industry experts with a presentation, panel and networking opportunities.

Key Themes and Panel

conference panel

The conference opened with an introduction by BAFA Director Fiona Goh, and the overall themes of the conference were covered, such as the future of the festival industry, how to get your start in the field and the reality of festival work.

Since the attendance was both undergrad and postgrad students from a range of universities across the country, we all had different academic backgrounds, which was a great aspect of the event. There was a presentation from PhD student Naomi Taylor about her research on how festivals give the audience an opportunity to connect with culture and how this is mediated by the audience and the festival team. Taylor additionally went into how BAFA is partnering with her to complete her PhD. As a student, this experience was enlightening to hear about, especially for those who may be considering further study.

The conference continued with a panel, chaired by Dr Jane Ali-Knight, from Napier. Those on the panel included Ardy Naguib (Factory International), Rosie Gilbertson (Harrogate International Festival), Ottilia Ördög (Góbéfest) and Ashley Morris (Newbury Spring Festival). The panel focused on how these individuals got their start in the industry and how this can be translated into advice for students. Everyone had very contrasting experiences from one another, and this exemplified that, despite your background, there are many different ways you could contribute to arts festivals. The experience of starting Góbéfest was discussed by Ottilia Ördög, and this gave a fantastic representation and advice to students on how to explore starting your own festival. Many of the chairs shared that organising your own events, whatever their size or scope, is one of the best ways to gain experience.

Networking and Mentoring

After the panel, we began our ‘Meet the Mentor’ session, which allowed students to ask any questions and start a dialogue with the festival professionals. This section of the conference was a great opportunity to make connections and start to build a network. We had ample opportunity to meet with all of the mentors as well as Fiona Goh of BAFA and lecturers in attendance from Manchester Metropolitan University. The sense of the community this conference adopted in such a short time, built upon shared experiences and genuine connections, was definitely an asset of the event.

A Festival Career

Overall, the BAFA Student Conference provided a valuable and inspiring experience for students considering a career in the festival industry. From insightful presentations to practical advice from seasoned professionals, the event highlighted both the challenges and rewards of working in this dynamic field. The networking and mentorship opportunities allowed students to connect with industry leaders and peers, building a foundation of support and insight to guide their career paths. This unique event underscored the possibilities within the festival industry and empowered students to envision and shape their own futures in the arts.

Professor Kerr gives Keynote Lecture on ‘Business of Science Festivals’ in Mexico

Professor Gary Kerr, an academic within the Tourism Research Centre, has given the Keynote Lecture at the Association of Mexican Museums and Centres for Science & Technology (AMMCCYT) Annual Colloquium 2024, hosted by Centro de Ciencias Explora in León de los Aldama, Guanajuato, Mexico, from 29-31 August 2024.

AMMCCYT brings together science centres and museums from across Mexico. It aims to strengthen the effectiveness of science centre and museums to promote science and technology culture throughout Mexico.

The Annual Colloquium brings together academics, science centre & museum professionals, students and the general public to engage in dialogue, reflect, and exchange ideas, experiences and proposals related to museum spaces and cultural institutions.

During the colloquium, many presentations focused on engaging non-specialist audiences with science & technology and promoting a culture of science and technology across Mexico. The role of science centres and museums in promoting informal science learning was discussed heavily. The colloquium also discussed how science centres and museums can be inclusive spaces for a range of audiences with different needs.

I used my keynote lecture to discuss the ‘Business of Science Festivals’ and how science centres and museums could utilise science festivals as a means to strengthen existing audiences and reach new audiences. I also spoke about the power of science festivals in addressing inequity within the science, technology, engineering & maths (STEM) sectors.

During my keynote, I drew upon my research and practitioner roles in curating science festivals. In the UK, the term ‘science festival’ has been around since 1989, when the Edinburgh Science Festival was first launched. However, public science & technology events date back to the days of the Ancient Greeks when philosophers such as Plato and Aristotle would speak about their theories in public to the masses. The British Association for the Advancement of Science (now the British Science Association) has been holding annual meetings around the UK each year since 1831, and these have evolved into the contemporary British Science Festival – a festival that moves around the UK each year.

Despite 35-year the coming of age of UK science festivals, the STEM sector remains inequitable. There is a gender imbalance in the STEM sector with 65% of the UK’s STEM workforce being white men (Keith & Kerr, 2022). The lack of diversity in the STEM is not limited to gender, but runs through multiple strands of diversity (Keith & Kerr, 2022). There is also an inadequately trained STEM workforce, with around 40% of STEM vacancies difficult to fill (Keith & Kerr, 2022).

In my keynote, I spoke about the value of science festivals, but did go on to highlight that they do not provide a silver bullet to solve all the problems of the STEM sector. I spoke about the value of other types of festivals – including literature, film, music and arts festivals – and how these might provide a platform (albeit limited) for engaging non-specialist audiences with science. I also discussed the need to take into account socio-cultural issues when communicating science at festivals with diverse audiences. These include demonstrating appreciation for religious, cultural and historical sensitivities when communicating with audiences.

My invitation to deliver the Keynote Lecture at AMMCYT further strengthens Tourism Research Centre’s strong links with Mexico, which include delivering the Creative Leadership Programme on behalf of British Council Mexico in 2023 and 2024.

Reference

Keith, L. and Kerr, G. W. (2022). ‘Levelling the playing field: lessons from sport on re-framing science engagement as a benefit to the individual’. JCOM 21 (04), A03. https://doi.org/10.22323/2.21040203