Exploring the Rhythms of Change: The 36th International Live Music Conference (ILMC)

Written by Sherin Chandy, student on MSc International Festival and Event Management at Edinburgh Napier University, whose visit to this event was sponsored by the Tourism Research Centre.

In the dynamic domain of live entertainment, the International Live Music Conference (ILMC) stands as a beacon of collaboration, innovation, and growth. The 36th iteration of this prestigious gathering, referred to as ILMC’36, brought together the brightest minds and most passionate hearts in the live music industry. The conference, renowned for shaping the future of live events, provided a platform for both the celebration of music and the critical discussions on the industry’s trajectory.

ILMC’s 36th conference was held in London. The multi-day event was a curated confluence of panel discussions, workshops and networking opportunities each adding a unique note to the expansive melody of the conference.

ILMC 3D Letters in front of a window People gathered sitting at a conference

Key Themes and Discussions

A central theme for the discussions was ‘Adapting to an Evolving Industry’. The panels and keynotes focused on how the live music sector has pivoted in response to recent global challenges, such as the ongoing recovery from the pandemic, the sustainability imperative, and the integration of cutting-edge technology. Prominent industry figures such as Jim King (CEO, AEG Presents, UK), Barrie Marshall (Chairman, Marshall Arts), Marsha Vlasic (President, IAG, US), and numerous others led these sessions.

5 people talking on a conference panel

A highly discussed session focused on gender equality and the challenges faced by women in the industry. In a recent report the Women and Equalities Committee of the UK government concluded that misogyny is pervasive in the music industry and offered several recommendations for the live music industry. During the discussion of the report, industry leaders offered their perspectives on how the live music industry can implement measures to counteract workplace misogyny and sexual harassment. Eunice Obianagha (ENSPIRE Management, UK), Jen Smith (CIISA, UK), John Shortell (Musicians Union, UK), Christina Hazboun (PRS Foundation/Keychange), and Louise Halliday (Royal Albert Hall, UK) were the panellists for this session.

Panel discussion

For many, the panels on the business aspects, including booking strategies, sponsorships, and brand partnerships, were critical in understanding the monetary and operational underpinnings of the industry. These discussions bridged the gap between art and commerce, highlighting innovative models and practices that can help the live music ecosystem thrive.

Networking and Collaborations

Networking is the soul of ILMC, and this year was no exception. The conference provided ample opportunities for professionals to connect, from agents and promoters to festival directors and ticketing innovators. The event encouraged the emergence of possible partnerships against the backdrop of industry-specific talks, as attendees mixed amid the lively atmosphere of the conference’s renowned Arthur Awards, informal meet-ups, and during the excellent lunches served by the venue.

Showcasing Talent

ILMC’36 included several showcases across Soho that put emerging artists in the spotlight, offering them a chance to perform in front of some of the industry’s most influential figures. The showcases were not only a testament to the rich diversity of the global music scene but also a reflection of the conference’s commitment to nurturing talent. The delegates were treated to new music by numerous up-and-coming performers, like August Charles, Lala Hayden, Freekind, and many more. These performances punctuated the dialogue-heavy event with bursts of creative energy at the end of the day, reminding everyone of the passion for live music that lies at the heart of the industry.

A Look to the Future

On the last day of ILMC’36, it was all about creating a path for the next generation to succeed in this dynamic industry. The conference concluded with forward-looking sessions in ‘Futures Forum’ that encapsulated the collective support and encouragement for the emerging professionals in the industry. All junior ILMC delegates had access to mentorship sessions and an opportunity to receive career guidance from senior industry figures throughout the day.

ILMC’36 proved once more that the international live music industry is a resilient and ever-evolving landscape. The interactions and ideas exchanged have set the stage for a new era of live events—one that is more sustainable, technologically advanced, and inclusive than ever before.

Picture of panel discussion taken from audience

Along with business cards and brochures, attendees left the conference with a renewed sense of purpose and determination to take on the challenges of a dynamic industry. The 36th edition of ILMC, which has always been about breaking down barriers and forming connections, was a powerful symphony that will reverberate throughout the upcoming live music year.

ILMC’36 was more than just a conference; it served as a powerful reminder that live music is a universal passion that cuts over boundaries of distance, time, and culture and lives in the hearts of industry professionals everywhere. The rhythms of change will continue to resonate in the hearts and minds of all involved until ILMC’37, indicating an exciting future for live music globally.

Revolutionising Travel: ChatGPT and Generative AI Usher in New Era of Automation

There’s a new poster child for generative AI – ChatGPT – that is taking travel and the world by storm. With travel highly digitalised, where 66% of all bookings are conducted online in 2023, disruption from generative AI is already rife, writes Caroline Bremner, Senior Head of Travel Research, Euromonitor International.

Balancing privacy and personalisation

Consumers are comfortable with new technology such as voice assistance providing personalised product information. However, how much will they embrace AI that depends on sharing ever more private data to enable personalisation? According to Euromonitor’s Voice of the Consumer: Digital Survey, there is resistance: 45.1% of consumers agreed that they are concerned about how much data companies hold on them in 2023, while 21.8% are not willing to share any personal information.

Generative AI goes mainstream

Released in November 2022 by OpenAI, the speed of adoption of ChatGPT4, a natural language model, has been record-breaking, reaching 100 million users within two months. This is leading to an accelerated phase of automation across operations, communications, marketing, promotion, sales, coding and sustainability.

Leap forward in personalisation

Expedia announced in April 2023 its collaboration with OpenAI, offering in-app trip planning powered by ChatGPT, as well as offering a plug-in to ChatGPT Plus users. The Expedia ChatGPT experience provides personalised recommendations and facilitates bookings, delivering relevant results for hotels, flights and activities.

Other travel brands like Kayak, TripAdvisor, GetYourGuide and Klook followed suit. Hotels and airlines are turning to generative AI for customer service, whilst automating menial tasks. More integration is expected for ChatGPT into the search and booking process. Generative AI is only at the beginning of its journey.

AI creates controversy

 However, the path of adoption will not run smooth as there are concerns over consumer privacy with countries like Italy temporarily banning ChatGPT. There are also concerns about the models being reliant on out-of-date knowledge. However, access to real-time data has been enabled for ChatGPT thanks to a new plug-in with Microsoft Bing.

The risks of amplifying misinformation, bias and inequality are major threats. Tech leaders like Elon Musk recently demanded a pause on AI development to avoid risks to humanity, stating that time was needed to enable governments to play catch-up.

Quality control will be required to ensure that there are no disconnects between trips crafted by AI, but not fulfilled to the necessary standard, leading to consumer dissatisfaction and personal risk.

AI unleashes new era of work

There are alarm bells for what an era of mass automation will usher in for the future of work. Travel agents faced mass disruption due to the rise of online travel three decades ago that led to mass store closures and job losses. Now, more travel agents face more disruption as generative AI accelerates automation across every stage of the customer journey. With Microsoft planning to integrate generative AI into its Microsoft 365 Copilot software, it will become ever more prevalent in consumers’ daily lives, work and travel.

 

Hosting a European colleague for a month: Alicia Orea-Giner’s eventful research stay at ENU

Alicia Orea-Giner – Associate Professor in Tourism at Rey Juan Carlos University in Madrid – has recently spent a month at Edinburgh Napier University after being invited by Dr Louise Todd. The two academics have related research topics that focus on Sustainable Tourism, Events and Technology. Alicia told us about her research and experiences at Edinburgh Napier University.

I believe that technology is not an isolated element or a tool that only facilitates processes but rather a part of the environment. In addition, that technology should be analysed from the perspective of technology itself, with its human connection and the way it creates, manages, and promotes relationships between human beings and between human beings and technology. I am currently working on analysing the stakeholders’ perceptions about events, among other topics, and decided to contact Edinburgh Napier University because of its research impact and the themes covered by the Tourism Research Centre.

During this research stay at Edinburgh Napier, I have participated in different activities and felt part of the staff. The first week I took part in the CHME conference. I had the opportunity to attend numerous presentations and meet researchers from different parts of the world at various stages of their careers. It was also an exciting experience as it was my first face-to-face conference since 2019.

The VM&E seminar took place in my second week at Edinburgh Napier. This symposium broadened my knowledge of visual and ethnographic methods with excellent keynotes and work presentations based on these methodologies. It was a highly fruitful meeting and discussion point.

In the third week, as well as continuing to work on a future project with Dr Louise Todd, David Jarman and I were fortunate enough to present at the tourism group’s research seminars. My presentation focused on qualitative methodologies, specifically, virtual ethnography and big qualitative Data.

Finally, the last week I ran a seminar and workshop entitled Young in Academia and Mental Health: Publishing, Lecturing and Surviving. This talk explored what it is like being a young woman in academia: doing a PhD, publishing papers in top journals, lecturing (many hours a year), obtaining an academic post after finishing a PhD, and surviving, all at the same time.

During the weekends, I walked the streets of Edinburgh, enjoying what it has to offer, and I also visited the Highlands and other areas of Scotland. Activities such as these are important when your career revolves around tourism.

I want to thank the whole team for welcoming me and having me as part of the team. Being part of Edinburgh Napier for a few weeks has been a pleasure. I hope to be back in the future!

It was a great pleasure for the TRC to host such a respectable academic, and we hope to see Alicia again soon too.

Alicia Orea-Giner has a PhD in Tourism from Universidad de Alicante, Universidad de Málaga, Universidad de Sevilla and Universidad Rey Juan Carlos, Madrid; as well as a PhD in Geography from Université Paris 1 Panthéon-Sorbonne.

If you too are an academic and interested in a research stay at Edinburgh Napier University, please email a.leask@napier.ac.uk.