The Business School for empowerment, enterprise and employability for all
Representing Edinburgh Napier at The Marketing Society’s Apprentice Day 2025 By Georgia Ball (pictured right) & Shauna Snadden (left) We recently had the incredible opportunity to represent the Business School at Edinburgh Napier University at The Marketing Society’s Star Marketing…
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There’s little research on burnout in the influencer industry, despite it becoming a legitimate career path for many. By shedding light on these stresses, Tony hopes to provide a greater understanding to all influencers and provide methods to better manage their well-being.
A recent study by The Business School reveals that brand purpose in the post-pandemic era is increasingly aligned with Sustainable Development Goals (SGGs), credited to the work of marketing agencies. Marketing agencies not only help define a brand’s purpose but…
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Reflecting on my time at business school—four years packed with collaborative projects, assessments, a work-based placement that provided invaluable real-world experience, and countless other challenges. As I approach graduation, I want to share the lessons learned and the experiences that…
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