Iyad Sawaftah

Iyad Sawaftah’s research explores how different architectural environments influence creativity and cognitive flexibility through immersive virtual reality. By comparing people’s experiences and performance across various spatial settings, his work reveals how design elements such as nature, colour, and spatial qualities shape how we think, feel, and create. Bridging architecture, cognitive science, and technology, his studies aim to inform more human-centred and creativity-enhancing design practices.