GA4 V’s Universal Analytics
Overview At the start of 2022, Google announced it was retiring Universal Analytics (UA) and would replace it with Google Analytics 4 (GA4) and that new user data would only flow in to GA4...
Google Tag Manager | Google Analytics 4 | Higher Education Website Analytics
Website Analytics with a focus on the Higher Education Sector
Overview At the start of 2022, Google announced it was retiring Universal Analytics (UA) and would replace it with Google Analytics 4 (GA4) and that new user data would only flow in to GA4...