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Understanding GA4 Scopes of Traffic Sources 0

Understanding GA4 Scopes of Traffic Sources

Google Analytics 4 (GA4) is a powerful tool that provides invaluable insights into user behaviour and website performance. To make the most of GA4, it’s essential to understand the various scopes of traffic sources...

GA4 V’s Universal Analytics 0

GA4 V’s Universal Analytics

Overview At the start of 2022, Google announced it was retiring Universal Analytics (UA) and would replace it with Google Analytics 4 (GA4) and that new user data would only flow in to GA4...