Google Tag Manager | Google Analytics 4 | Higher Education Website Analytics

Website Analytics with a focus on the Higher Education Sector

Author: scottfergusonadmin

How to Set up and Install Google Analytics 4 1

GA4

How to Set up and Install Google Analytics 4

Creating a Google Analytics 4 Property & Data Stream  Let’s start your journey into Google Analytics 4 with the essential first step – creating a new property.  Navigate to the Admin Section:  Begin by...

Understanding GA4 Scopes of Traffic Sources 0

GA4

Understanding GA4 Scopes of Traffic Sources

Google Analytics 4 (GA4) is a powerful tool that provides invaluable insights into user behaviour and website performance. To make the most of GA4, it’s essential to understand the various scopes of traffic sources...

GA4 V’s Universal Analytics 0

GA4

GA4 V’s Universal Analytics

Overview At the start of 2022, Google announced it was retiring Universal Analytics (UA) and would replace it with Google Analytics 4 (GA4) and that new user data would only flow in to GA4...