Month: March 2025

Postgraduate student reflections from EventScotland’s annual conference

Any student in the tourism department is familiar with the work of EventScotland, the national tourism organisation for Scotland; and if that student is like me, they have relied upon EventScotland’s wealth of reports, research, and resources to enhance their assessment work and gain a deeper understanding of the tourism industry.

This is one of the many reasons I was honoured to attend Journey: The Business Events Conversation, EventScotland’s annual business events conference, held on 19 February 2025 at the John McIntyre Conference Centre in Edinburgh.

This conference is designed to bring together and support professionals from all across Scotland working in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector. EventScotland recognises MICE as a crucial component of the tourism and events industry, making a measurable contribution to Scotland’s visitor economy and strengthening the country’s reputation as a premier destination for business events of all kinds.

Thanks to the efforts of a recent Napier alumnus who now works for EventScotland, Edinburgh Napier University was gifted two student admissions to this event, and another postgraduate student and I were the lucky recipients. This was a valuable opportunity for us to engage with industry professionals, thought leaders, and fellow students, as well as explore the many different career pathways that the events industry can offer.

Identity & Changing the World

The theme of this year’s conference centred on exploring Identity, with panel discussions addressing topics such as what it means to be Scottish, how Scotland wishes to be perceived internationally, and what it means to be a responsible global citizen. As an international student, I was particularly curious about these conversations and keen to gain a better understanding of the aspirations and values of a place I hope will become my future home.

I was thoroughly impressed and moved by the genuine solidarity and support demonstrated by Scotland’s industry leaders during the Identity Keynote Panel. The consensus was clear—these events professionals saw solidarity as a defining aspect of Scottish identity, and they genuinely wanted to help each other succeed. They embraced a Scotland-first approach to promoting events, meaning that even if an event was not the right fit for their own business, they still considered it a win if another Scottish business secured it. This is just one example of how collaboration and mutual support have helped Scotland build its reputation as an impressive and welcoming business events destination.

Another crucial and impactful concept was raised by Lyndsey Rafferty, Senior Association Manager at EICC, during this panel. She highlighted the tremendous potential MICE events have for driving positive change in public well-being. She reflected that, as events professionals, we have the unique ability to bring together people and experts—such as academics, scientists, and legislators—who have the power and influence to change the world for the better.

conference slide

A Portfolio Career

Throughout the day, we gained both practical and profound insights into what a career in the events industry truly entails. One of the most memorable sessions was the morning Meet With education panel, an exclusive opportunity for students to gain valuable knowledge about the MICE industry and hear real-world experiences from top industry professionals.

Neal Brownlee, Head of Business Events at VisitScotland, reflected on the various roles and titles he has held throughout his career, noting that a portfolio career—a career composed of diverse positions across hospitality and events—is quite common in this industry. He emphasised that gaining experience in different roles can be a significant asset, providing a well-rounded understanding of the many moving parts involved in running a successful events business.

Laura Wilson, Head of the Convention Bureau at VisitAberdeenshire, echoed the challenges and opportunities of a nonlinear career path. She stressed the importance of adapting to the evolving events sector, maintaining a strategic alignment of an organisation’s mission with the types of events it pursues, and cultivating strong professional relationships that prioritise collaboration over competition.

The Big Debate

One of the major recurring themes throughout the event was the recognition that the events industry is built on relationships. It takes time to develop the trusted connections and practical, experience-based skills that contribute to a successful career. This led me to wonder—how are event leaders supporting and mentoring newcomers to the field? Are students and new professionals being welcomed and supported in developing these crucial relationships and skills?

EventScotland demonstrated its commitment to fostering a supportive industry network by meaningfully incorporating students into its programming. Beyond the Meet With education panel, one of the main features of the day was a university-style student-led debate on corporate social responsibility within the events industry.

This debate featured two students who worked closely with events professionals to investigate whether corporate social responsibility initiatives were simply a tick-box exercise. It was fascinating to hear the aspirational ideals of sustainability initiatives contrasted with the practical, often economic-based realities of business. Professionals from across the country engaged in thoughtful discussion, carefully considering the implications of the points raised by the students. This was one of the many ways in which meaningful dialogue and a culture of mentorship were woven into the event.

Looking Forward

I am incredibly grateful for the opportunity to attend Journey: The Business Events Conversation. I left feeling like I had gained a clearer understanding of potential career paths, how to be a supportive and collaborative professional, and an inspiration to commit to my own professional development.

I was especially excited to see contemporary approaches to events management—many of which I am currently learning about—being put into action. For example, a completely plant-based menu as part of an environmental sustainability initiative, an accessible and neurodiverse-friendly event space, and interactive panels designed to foster meaningful connections between attendees. EventScotland demonstrated both the professionalism and the progressive potential of our industry, and I am looking forward to engaging further with this network and contributing to the future of business events.

Written by Hannah Stenzel, postgraduate student on MSc International Festival and Event Management at Edinburgh Napier University.

Meet the PhD: Hendrik Lattekamp

Welcome to “Meet the PhD”, a section dedicated to introducing to you our PhD candidates, where you will have the opportunity to get to know them and their research and find out how why they have chosen Edinburgh Napier University, and what excites them the most about their PhD journey.

Today, we have Hendrik Lattekamp, a PhD candidate who is currently in his 1st year and decided to pursue a PhD after almost 20 years of working in the aviation industry. His PhD title is “Monitoring and evaluation indicators for just transition to net zero in tourism and events” with supervisors Dr Constantia Anastasiadou, Dr. Alexandra Witte, Dr Afiya Holder, and Dr Sarah Bortwick Saddler. Hendrik is also an active member of the TRC PhD community, and he has been serving on the organising committee for Edinburgh Napier´s inaugural Doctoral College Student Conference in December 2024. Hendrik has been inspired by his PhD colleagues, and we hope that you will be inspired by reading his words and the enthusiasm he has for his PhD and for actively contributing to research.

If you would like to know more about Hendrik´s research or if you have any questions, you can contact Hendrik here: S.Lattekamp@napier.ac.uk

If you’re interested in undertaking a PhD with us, please email the Tourism Research Centre Lead, Prof. Anna Leask – a.leask@napier.ac.uk

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“I have worked in aviation for almost 20 years and currently serve in a leadership role that involves guiding cabin crews and engaging with a diverse range of passengers for a major European airline. Over the years, I have witnessed how the airline industry brings families, cultures, and businesses closer together, whether through personal visits or trade connections. At the same time, I have encountered many colleagues who are just as deeply passionate about the industry as I am, even as airlines grapple with escalating environmental and social responsibilities. This dynamic—the industry’s power to unite people set against its pressing sustainability challenges—continues to captivate me.

Currently, I am in the first year of my doctoral research at Edinburgh Napier University, where I examine non-financial reporting in the airline industry. My interest in this topic began when I noticed how many airlines struggle to communicate their environmental and social goals and efforts in a way that is both transparent and cohesive. Investigating this phenomenon through the lens of non-financial reporting seemed natural, as these disclosures essentially serve as an airline’s “executive summary” for its broader impact—ranging from greenhouse gas emissions and resource management to labour practices and community engagement. Although several voluntary and mandatory frameworks offer guidelines, there is still a lack of consistency in what gets reported, which can make it difficult to compare airlines or understand their actual impact. Wanting to uncover the root causes behind this fragmented reporting, I decided to examine these disclosures more systematically, looking not only at what is reported but also why certain metrics are highlighted over others.

If we can trace how these documents are produced, particularly the cultural, regulatory, and strategic pressures that guide them, we may identify ways to help both academic researchers and the wider public better grasp an airline’s underlying motives. We might also discover strategies for improving the clarity and relevance of the disclosures themselves, especially when airlines are required to juggle multiple standards and stakeholder expectations. By exploring which reporting tools airlines choose to adopt (and why), we can shed light on whether such choices stem from genuine sustainability commitments, competitive pressures, or mere compliance. Ultimately, my goal is to develop insights that not only help airlines improve the quality of their communication but also facilitate a deeper understanding of the fundamental drivers behind aviation’s efforts to address environmental and social challenges.

One of the most rewarding aspects of my PhD so far has been becoming part of a vibrant research community. Engaging with fellow PhD researchers has been invaluable, not only in refining my work through discussions and feedback but also on a personal level. I have come to understand that undertaking a PhD is as much an intellectual challenge as it is a personal one. Being surrounded by a highly motivated peer group that supports one another has been invaluable in staying focused and driven. Whether it is sharing practical advice on navigating university procedures, exchanging ideas in academic discussions, or simply offering encouragement during challenging moments, this sense of community makes a real difference. A standout experience in this regard, has been serving on the organising committee for Edinburgh Napier’s inaugural Doctoral College Student Conference, in December 2024. As Head of Logistics, I have collaborated with fellow PhD candidates to manage registration, catering, and event coordination. Seeing the breadth of research taking place across the University has been inspiring and has reinforced how much we gain from engaging with colleagues from different disciplines. The opportunity to connect, exchange perspectives, and contribute to a shared academic space has been a highlight of my PhD journey so far.

Embarking on a PhD at a later stage in life has entailed sacrifices and a steep learning curve, but the intellectual challenge has been incredibly rewarding. Meeting other researchers, finding answers to the questions that have long fascinated me, and viewing the aviation industry from entirely new perspectives keeps me motivated. I hope my story encourages others—particularly those from non-traditional backgrounds—to consider doctoral study. If you share my research interests or would like to connect, I’d be happy to continue the conversation.”