Tag Archive: Meet our PhDs

Meet Tony: A PhD Student Exploring Social Media Influencer Well-Being at Edinburgh Napier University 

Tony is passionate about outdoor activities and has found Scotland to be the perfect place for his adventurous spirit.

There’s little research on burnout in the influencer industry, despite it becoming a legitimate career path for many. By shedding light on these stresses, Tony hopes to provide a greater understanding to all influencers and provide methods to better manage their well-being.