What is service design?
“Service design helps to innovate or improve services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations. It is a new holistic , multidisciplinary, integrative field. ” – Stefan Moritz
“Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.” – UK Design Council
“Service design choreographs processes, technologies and interactions within complex systems in order to co-create value for relevant stakeholders.” – Birgit Mager