Exploring Creativity: Highlights from the British Arts Festival Association Student Conference

Written by Sadie Purves, student on MSc International Festival and Event Management at Edinburgh Napier University.

The British Arts Festivals Association (BAFA), the leading network and development agency for UK arts festivals, hosted a conference for students on October 9th at Manchester Metropolitan University. The conference, titled ‘A Festival Career’, allowed students to join a range of festival professionals to shape their own ideas about what a festival career could have to offer.

BAFA partners with festivals and UK universities, including Napier, to offer training opportunities for students. In this flagship event, BAFA aimed to bring together students, academics and industry experts with a presentation, panel and networking opportunities.

Key Themes and Panel

conference panel

The conference opened with an introduction by BAFA Director Fiona Goh, and the overall themes of the conference were covered, such as the future of the festival industry, how to get your start in the field and the reality of festival work.

Since the attendance was both undergrad and postgrad students from a range of universities across the country, we all had different academic backgrounds, which was a great aspect of the event. There was a presentation from PhD student Naomi Taylor about her research on how festivals give the audience an opportunity to connect with culture and how this is mediated by the audience and the festival team. Taylor additionally went into how BAFA is partnering with her to complete her PhD. As a student, this experience was enlightening to hear about, especially for those who may be considering further study.

The conference continued with a panel, chaired by Dr Jane Ali-Knight, from Napier. Those on the panel included Ardy Naguib (Factory International), Rosie Gilbertson (Harrogate International Festival), Ottilia Ördög (Góbéfest) and Ashley Morris (Newbury Spring Festival). The panel focused on how these individuals got their start in the industry and how this can be translated into advice for students. Everyone had very contrasting experiences from one another, and this exemplified that, despite your background, there are many different ways you could contribute to arts festivals. The experience of starting Góbéfest was discussed by Ottilia Ördög, and this gave a fantastic representation and advice to students on how to explore starting your own festival. Many of the chairs shared that organising your own events, whatever their size or scope, is one of the best ways to gain experience.

Networking and Mentoring

After the panel, we began our ‘Meet the Mentor’ session, which allowed students to ask any questions and start a dialogue with the festival professionals. This section of the conference was a great opportunity to make connections and start to build a network. We had ample opportunity to meet with all of the mentors as well as Fiona Goh of BAFA and lecturers in attendance from Manchester Metropolitan University. The sense of the community this conference adopted in such a short time, built upon shared experiences and genuine connections, was definitely an asset of the event.

A Festival Career

Overall, the BAFA Student Conference provided a valuable and inspiring experience for students considering a career in the festival industry. From insightful presentations to practical advice from seasoned professionals, the event highlighted both the challenges and rewards of working in this dynamic field. The networking and mentorship opportunities allowed students to connect with industry leaders and peers, building a foundation of support and insight to guide their career paths. This unique event underscored the possibilities within the festival industry and empowered students to envision and shape their own futures in the arts.

Professor Kerr gives Keynote Lecture on ‘Business of Science Festivals’ in Mexico

Professor Gary Kerr, an academic within the Tourism Research Centre, has given the Keynote Lecture at the Association of Mexican Museums and Centres for Science & Technology (AMMCCYT) Annual Colloquium 2024, hosted by Centro de Ciencias Explora in León de los Aldama, Guanajuato, Mexico, from 29-31 August 2024.

AMMCCYT brings together science centres and museums from across Mexico. It aims to strengthen the effectiveness of science centre and museums to promote science and technology culture throughout Mexico.

The Annual Colloquium brings together academics, science centre & museum professionals, students and the general public to engage in dialogue, reflect, and exchange ideas, experiences and proposals related to museum spaces and cultural institutions.

During the colloquium, many presentations focused on engaging non-specialist audiences with science & technology and promoting a culture of science and technology across Mexico. The role of science centres and museums in promoting informal science learning was discussed heavily. The colloquium also discussed how science centres and museums can be inclusive spaces for a range of audiences with different needs.

I used my keynote lecture to discuss the ‘Business of Science Festivals’ and how science centres and museums could utilise science festivals as a means to strengthen existing audiences and reach new audiences. I also spoke about the power of science festivals in addressing inequity within the science, technology, engineering & maths (STEM) sectors.

During my keynote, I drew upon my research and practitioner roles in curating science festivals. In the UK, the term ‘science festival’ has been around since 1989, when the Edinburgh Science Festival was first launched. However, public science & technology events date back to the days of the Ancient Greeks when philosophers such as Plato and Aristotle would speak about their theories in public to the masses. The British Association for the Advancement of Science (now the British Science Association) has been holding annual meetings around the UK each year since 1831, and these have evolved into the contemporary British Science Festival – a festival that moves around the UK each year.

Despite 35-year the coming of age of UK science festivals, the STEM sector remains inequitable. There is a gender imbalance in the STEM sector with 65% of the UK’s STEM workforce being white men (Keith & Kerr, 2022). The lack of diversity in the STEM is not limited to gender, but runs through multiple strands of diversity (Keith & Kerr, 2022). There is also an inadequately trained STEM workforce, with around 40% of STEM vacancies difficult to fill (Keith & Kerr, 2022).

In my keynote, I spoke about the value of science festivals, but did go on to highlight that they do not provide a silver bullet to solve all the problems of the STEM sector. I spoke about the value of other types of festivals – including literature, film, music and arts festivals – and how these might provide a platform (albeit limited) for engaging non-specialist audiences with science. I also discussed the need to take into account socio-cultural issues when communicating science at festivals with diverse audiences. These include demonstrating appreciation for religious, cultural and historical sensitivities when communicating with audiences.

My invitation to deliver the Keynote Lecture at AMMCYT further strengthens Tourism Research Centre’s strong links with Mexico, which include delivering the Creative Leadership Programme on behalf of British Council Mexico in 2023 and 2024.

Reference

Keith, L. and Kerr, G. W. (2022). ‘Levelling the playing field: lessons from sport on re-framing science engagement as a benefit to the individual’. JCOM 21 (04), A03. https://doi.org/10.22323/2.21040203