Marketing Research

Blog from marketing researchers at Edinburgh Napier University

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Theory of the Leisure Class

December 7, 2020 noorsabaruddin-smith 6280

The theory of leisure class by Veblen (1899) is typically quoted in consumer behaviour studies. The author is in the opinion that although the theory […]

Brands with a Conscience

December 7, 2020 nathaliatjandra 11259

“Perhaps the greatest change that we humans are experiencing is our rising consciousness. To be conscious means to be fully awake and mindful, to see […]

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