This project is an empirical study on Information Avoidance in healthcare, specifically focussing on diabetes. Information Avoidance is ‘any behaviour intended to prevent or delay the acquisition of available but potentially unwanted information’ (Sweeny, Melnyk, Miller, & Shepperd, 2010). Decreasing the impact of diabetes is important: around 6% of the UK population suffer from this condition (International Diabetes Foundation, 2017), while the cost of treating UK diabetics may reach £39·8 billion by 2035 (Hex, Bartlett, Wright, Taylor, & Varley, 2012).
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