User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. This encourages your stakeholders to think about user needs effectively, identifying pain points and opportunities in a systematic and straightforward way.
![User Journey Map](https://blogs.napier.ac.uk/uxstories/wp-content/uploads/sites/60/2019/03/JourneyMap.docx_-1024x576.png)