Dr Firdaus Muhammad Sukki and Dr Nazmi Sellami have co-authored a journal paper with their PhD student, Samuel Awuku. This empirical study sheds light on the impact of advertising on building integrated photovoltaic (BIPV) awareness in Ghana. It also highlights the aesthetic preferences of various respondents. The study uses online surveys to gather quantitative data from 412 respondents across all 16 regions of the country. This research significantly contributes to the existing literature on BIPV adoption, offering invaluable insights for BIPV manufacturers, marketers, governmental bodies, and other stakeholders. It is a must-read for those seeking evidence-backed strategies for the often-neglected approach to BIPV diffusion.
The paper is published by New Energy Exploitation and Application journal, and further reading can be done at https://doi.org/10.54963/neea.v3i1.196
