Category: Visiting Professors

Meet the Visiting Professor – Dr Greg Richards

Travel is part of my DNA. I started travelling at a time when Brits still looked at you strangely if you had a suntan. As tourism became a mass phenomenon, I also took full advantage, travelling around Europe and kicking off my career as a research assistant on a PhD project with Chris Devereaux in the Algarve. I went on to work in the industry with my father, who had worked in airlines and hotels, and had set up a tourism research and marketing consultancy (TRAM), which I am still running today.

I was also lucky enough to start my academic career at a time when the EU was beginning to support Erasmus exchanges. That allowed me to meet lots of researchers from different countries and backgrounds, which eventually took me to the Netherlands to work at Tilburg University. In those days, teaching was still in Dutch, so of course I had to learn the language as well. That was my gateway into the culture, and an important basis for learning other languages later on. I set up the Association for Tourism and Leisure Education and Research (ATLAS), which generated yet more international contacts. ATLAS also brought me in touch with Napier, who has been a key member of the network for almost 20 years now. Napier staff were active participants in the ATLAS Cultural Tourism Research Project, and it was cultural tourism that took me to Spain in 2003, with a Marie Curie Post-Doc on festivals in Catalunya. I worked at the Interarts Foundation in Barcelona for a few years and also moved TRAM to Spain.

Coming back to the Netherlands a few years later, I had more contact with Napier, via events research. As my work developed around ‘eventful cities’, Edinburgh became a natural focus for collaboration. From Breda University, we sent groups of students (178 in 2012!) to Edinburgh, where they were ably hosted by Napier staff. The events’ connection with Napier continued through the ATLAS Events Special Interest Group, for which Napier organised a meeting in 2020. Unfortunately, this was during Covid, so I didn’t actually get to Edinburgh! But I did supervise David Jarman’s PhD thesis on Social network analysis and festival relationships together with Jane Ali-Knight. One thing I love about being linked to Napier is catching up with other old friends. These include fellow Visiting Professor Brian King on many research projects over the years, Angela Chu, who worked with Brian and I on cultural tourism and placemaking in the Greater Bay Area of China, and Afiya Holder, who I collaborated with at the UNWTO.

Written by: Professor Greg Richards

Meet the Visiting Professor – Dr Alicia Orea-Giner

In May 2022, I had the privilege of visiting Edinburgh Napier University. Over the course of a month, I immersed myself in the vibrant academic and professional community at the Tourism Research Centre (TRC), guided by Dr Louise Todd, with whom I established a strong collaborative connection.

One of the highlights of my visit was the CHME 2022 conference “The Human Touch in Hospitality”, hosted on Napier’s Craiglockhart campus from 24 to 27 May 2022. There, I engaged with leading scholars and practitioners, broadening my understanding of hospitality research and forging connections that would inform future collaborations with Louise and her team.

One unforgettable highlight was having Professor Donna Chambers, whose work I deeply admire, not only as the keynote speaker but also as an attendee in our session. At CHME 2022, I had the privilege of presenting the paper “Madrid LGTBIQ+ Pride in a Health Crisis Context” (co-authored with Gonzalo Recio-Moreno), which explored how the community navigated visibility, celebration, and resilience during the COVID-19 pandemic. Grounded in Social Exchange Theory, our study amplified the voices of activists, residents, and professionals at a moment when public expression was both urgent and vulnerable. Professor Donna Chambers’ presence was both inspiring and humbling, adding depth and significance to the entire experience. I am also grateful for the insightful feedback from Dr. Martin Robertson, whose thoughtful comments helped me critically reframe aspects of the research and encouraged a potential collaboration with the brilliant Faith Ong (paper available here).

Beyond the conference, the Tourism Research Centre kindly invited me to deliver research seminars on mental health in academia, early career challenges, and qualitative research methods.

Besides, thanks to this visit, I began a fruitful collaboration with Dr. Louise Todd on experience design, storytelling, and sustainable event management, an exchange that seeded our joint research. Building on our shared research interests and longstanding collaboration, Dr. Francesc Fusté-Forné, Dr. Louise Todd, Dr. Eerang Park, and I co-edited a Special Issue in Tourism Management Perspectives titled “Food Tourism Events for Social Sustainability.” This issue invites critical and interdisciplinary reflections on how food events operate as vehicles for social change, justice, and community well-being. By bringing together diverse methodological and geographical perspectives, the issue aims to advance theoretical and empirical understandings of how food tourism can contribute to sustainable futures, particularly in times of global uncertainty and socio-ecological transition.

Through our research collaboration (with Dr. Francesc Fusté-Forné) Food festivals, as we argue, are not simply about gastronomy, they are performative acts of place-making (paper available here). Through scenographic elements, walking practices, and digital tools, these events communicate layered histories and emotional geographies. By engaging with participants’ senses and memories, they construct an immersive experience that is both personal and collective. The “origin story” of a food festival, then, is often tied not just to regional identity or tradition, but to the narrative choices made by organizers: whose stories are told, whose tastes are elevated, and whose labour remains unseen.

Behind the scenes, we find complex negotiations: between stakeholders and residents, between authenticity and commodification, and between inclusion and silence. As we discovered in our collaborative walking research, these festivals are sites where identities are rehearsed and contested, not just consumed. This research trajectory also led us to collaborate with Dr. Mania Moysidou from Edinburgh Napier University, extending our exploration of food festivals to the Scottish context.

Building on this shared foundation, Dr Louise Todd and I are teaming up again to present at CHME 2025. It is a continuation of the intellectual trip that began with my first visit. It is an honour to return to Edinburgh Napier University as a Visiting Associate Professor, a position of great personal and professional significance. Edinburgh is without a doubt my favourite city in the world: it has always provided me with academic stimulation, creative inspiration and a sense of personal connection. Edinburgh Napier University welcomed me at a critical juncture in my academic career, providing not only room but also visibility, encouragement, and genuine engagement while I was still an early career researcher. That experience of being seen and heard is still at the heart of my approach to academic collaboration and mentorship.

Written by visiting Professor Alicia Orea-Giner, Associate Professor at Universidad Rey Juan Carlos.

Shaping the future of business events: Insights from the TRC Symposium 2025

On 24 June 2025, Edinburgh Napier University’s Craiglockhart Campus hosted the Annual TRC Symposium: Innovative Practice in Business Events, a one-day gathering of academics, industry leaders, and event professionals. The symposium offered a rich platform for exploring how business events can drive economic, social, and knowledge-based impact far beyond tourism.

Rethinking metrics and legacy in business events

Professor Leo Jago (University of Surrey) challenged attendees to think beyond traditional tourism metrics. He emphasised that the true value of business events lies in their long-term legacy, from economic development to societal transformation and knowledge exchange. Jago advocated for government involvement in event planning and stressed the need for modern, engaging formats that resonate with younger generations. “Dull plenaries are no longer enough,” he noted, urging organisers to embrace workshops, interactive sessions, and networking opportunities.

Storytelling, strategy, and sector strengths

Rob Davidson, Director of MICE Knowledge, highlighted the strategic importance of aligning event bids with a country’s sectors of excellence. This approach not only attracts top-tier speakers but also enhances networking and sparks innovation. A common theme from all speakers on the day, was the power of storytelling in event promotion, as Davidson underscored – “If it bleeds, it leads” – and encouraged organisers to tap into local ambassadors and public engagement to amplify legacy and impact.

AI and the future of event design

Dr Judith Mair, Visiting Associate Professor from the University of Queensland, explored how artificial intelligence is quietly revolutionising the business events sector. She highlighted its role in enhancing sustainability through virtual site visits, streamlining event logistics with predictive analytics, and supporting event design by suggesting speakers and generating bios. AI is also being used to improve event evaluation, with tools that track ROI, ESG data, and real-time audience sentiment. Her talk underscored the growing importance of data-driven, tech-enabled approaches in creating smarter, more impactful events.

Collaboration as a competitive advantage

Professor Gary Hutchison (Edinburgh Napier University) and Elaine Miller (Edinburgh International Conference Centre), introduced the Exchange Initiative, a groundbreaking collaboration between Edinburgh’s universities, NHS Lothian, and the Edinburgh International Conference Centre (EICC). This initiative aims to attract international conferences to the city by leveraging collective expertise and engaging with stakeholders like VisitScotland and Chambers of Commerce. “There’s nothing quite like it elsewhere,” Hutchison remarked, highlighting its potential to position Edinburgh as a global hub for impactful events.

Advocating for impact

James Latham, founder of The Iceberg, delivered a powerful reminder: “We are change agents, not travel agents.” He called for a shift in focus from short-term metrics like ticket sales to long-term outcomes that reflect the true value of business events – innovation, collaboration, and societal progress.

Final thoughts

The TRC Symposium 2025 made it clear: business events are no longer just about tourism – they are catalysts for change. From legacy planning and sector alignment to collaborative bidding and storytelling, the future of the industry lies in its ability to create meaningful, measurable impact.

Written by Aoife O´Sullivan – Business Engagement and Communications Manager

Meet the Visiting Professor – Associate Professor Judith Mair

Welcome to “Meet the Visiting Professor”, a section dedicated to introducing to you our Visiting Professors, where you will have the opportunity to get to know them and find out how they engage with Edinburgh Napier University, and specifically with the Tourism Research Centre (TRC).

Today, Associate Professor Judith Mair, The University of Queensland, Brisbane, Australia, tells us about her strong connections with ENU and TRC researchers, with whom she has been friend for a very long time! Despite being in Australia, she is of Scottish origins, and takes every opportunity she has to come back to connect with family and colleagues.

“Although I now live in Australia, my roots are in Scotland! I grew up in a small village on the West Coast, but I went to university in Edinburgh and fell in love with the city. I stayed there for a few years after graduating, working in the Tourist Information Centre on Princes Street, and then for VisitScotland. I consider Edinburgh to be the place where my involvement with the tourism industry and my tourism and events research interests really started.

After completing a PhD in Tourism at the University of Strathclyde in Glasgow (coincidentally at the same time as Dina (Constantia) Anastasiadou), my career took me to Australia, firstly to Victoria University (VU) in Melbourne, then Monash University, and now the University of Queensland in Brisbane. It was at Victoria University that I first met Dr Martin Robertson, then at VU and now at Edinburgh Napier University. We share similar research interests – primarily in sustainability and event management – and have been friends ever since.

My work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them and my expertise lies in fields including mega-event legacies, the future of events, the links between events and social connectivity, and the potential impacts of climate change on the events sector.

My holidays are often combined with work-related travel, but when I have the chance, I love to visit the wonderful beaches and coastline of Australia. My favourite destination (apart from Scotland of course!) is probably the Whitsunday Islands in Queensland – the archetypal tropical island paradise with the friendliest locals I’ve ever met. I heartily recommend it!

Although I don’t get the opportunity to visit Edinburgh or Scotland much (the journey from Australia is a pretty long one!), I jump at the chance to come home, and having a visiting role at ENU allows me to combine work and pleasure. I enjoy the opportunity to meet and network with old friends and new and share my research with as wide an audience as possible, both in academia and more broadly with industry and government. I also value the chance to act as a mentor for emerging scholars and provide them with as much support and guidance as I can. I hope to collaborate in publications and ongoing project work in the field of events studies with students and colleagues, particularly in relation to sustainability and climate change, which I feel is one of the most important areas we can study. “

Meet Dr. Alan Fyall – Visiting Professor

 

Welcome to “Meet the Visiting Professor”, a section dedicated to introducing to you our Visiting Professors, where you will have the opportunity to get to know them, and find out how they engage with Edinburgh Napier University, and specifically with the Tourism Research Centre (TRC).

Today, Dr. Alan Fyall talks about his career, how he started collaborating with TRC, and more specifically what he hopes to achieve in the future. And if you are a football fan, then you might understand his obsession with Southampton Football Club!

 

Originally from Edinburgh, I grew up in Southampton and was lucky to travel widely due to my parent’s desire to provide us with the best vacations they could afford. These early travel experiences, most notably to France, Spain and the USA, created a fascination with international travel and a thirst for discovery of new places. I have been fortunate to visit around 50 countries around the world to date with each one offering different insights and experiences that to varying degrees have shaped my research and engagement with the tourism industry. Strangely perhaps, I am not a great pre-planner for trips as I like to simply “walk the destination” and discover what the destination has to offer before being overly influenced by travel writers!  My favorite destination remains France with Turkmenistan definitely the weirdest place I’ve ever visited! As well as travel, my other “obsession” is football where I am a huge supporter of Southampton Football Club, an experience which is not always positive!

Due to Edinburgh being my place of birth, and having worked at Edinburgh Napier University between 1997-2000, I have always been committed to helping colleagues here as much as I can. Over the years I have established a deep friendship with Dr. Anna Leask, among others, and have published many journal articles and books with ENU faculty. Edinburgh is such a fantastic place to visit, live and study while its history and heritage offers a great contrast to my home city of Orlando, Florida with its world-leading theme parks and attractions.

For the future, I hope to contribute to the development and expansion of the Destination Leaders Program, possibly national and international and serve as a “critical friend” and develop training to enhance academic authorship and external grant submissions for faculty, and training for current and future doctoral students in research methods, and early career development. I would also like to support and develop specific funding opportunities that span destination management, accessible and inclusive tourism, sustainability and destination/community resilience while teach students at the undergraduate and graduate levels in destination management and marketing and provide connections to his networks across the world.