conference Archives - Tourism Research Centre Blog

CPH:DOX : Innovative, globally aware and a proud reflection of Danish culture

Written by Nancy Dionne

Hello from Copenhagen!

CPH DOX is an early documentary film festival, meaning that it occurs in March well before most of the others for both fiction and nonfiction. More programmers are attending this early festival to help them plan their own focus or themes, as well as to feel that they have a first glimpse into what topics are going to be most “top of mind” for the year. The festival screenings are also open to the public and non-industry people can
attend these and hear the Q&A’s afterwards with many Directors and Producers. Fun for all!

CPH DOX has become one of the “hottest” tickets due to its early “sneak peak” and as a reflection of Danish culture, is innovative and open way that it approaches its Official Selections. The festival honors the art of filmmaking, being visually pleasing to the eye and prides itself on being globally aware. The ability for industry to come together just after Sundance in a more intimate way to connect, combined with the delicious food and drink and welcoming hospitality of Copenhagen, is a bit like a solid pre game huddle with your favorite teams. The festival centers at the “Hub” located in
the city center at the lovely Kunsthal Charlottenborg and acts as a home base.
Banners and posters can be seen city wide overhead, on walls and even fences as
seen from the photo above. This year, 2,645 delegates registered (up from 260
from last year) which included industry, filmmakers, and students of film for the
private and intimate events. The public numbers of who attended the film screenings were over 125,000, with over 27 (yes 27!) venue/theaters spaces across the city to choose from, allowing the festival to come to their own neighborhoods to experience together and for out of towners to in turn, experience many
neighborhoods and different aspects of Copenhagen. Each delegate is given a badge that is connected to their program, film tickets and events to
make it more hands free for: FORUM, Conference, LAB, Symposium, Market, Academy, Delegates and all film screenings. There was also a VR event mixed in with the more traditional style of filmmaking.

Temporary yet colorful lecture style chairs and couches are set up and the design changes each year, to allow for more intimate conversations and a cozy feel throughout the Hub and other various rooms dedicated to those who are gathered.

Panel events run all morning and afternoon, forum pitches and special one to one mentoring occasions are always packed to the brim and with evening happy
hours sponsored by different countries and groups, allowing to meet other
filmmakers around the globe AND after parties usually sponsored by the distributors or larger sponsors, it’s literally jam packed.

The Happy Hour room, where some members of
Screen Scotland, (Dani Carlaw, Head of Unscripted
in green hat) and the Scottish Documentary Institute (SDI) and local producers in fine representation. Honestly, the hardest part is to work out which events to attend, combined with which films and parties all in one day!

Denmark is quite expensive however in the “off season” of March, I found affordable clean budget hotels and easy flights.

With delicious food and drink, locals known for their friendliness and openness, I have never been disappointed. You literally can meet people that you
see in early stages of their films or finished teaser trailers and get to celebrate and honor them the next year when they finish. It’s a feeling of camaraderie.

(above image is the collection of film posters over the years of
films to premiere at the festival)

This small but mighty festival with its many events, is a special way for the
doc filmmaking community to connect in person and to help support one
another. Attending these early doors for me, is like charging up all of your
batteries at once, allowing me to get through the year. But that doesn’t
mean you don’t leave tired, as yes, I can confirm that you most certainly do!

I have met an ever growing group of creatives from every continent, we stay connected and look forward to seeing each either at CPH or another doc related
film festival each year. I cannot wait to welcome many to Edinburgh this summer and was happy to be able to attend this year thanks to Napier’s post graduate International Festivals and Events program.

(Special labeling for the fest for Happy Hour IPA’s)

This is Joe Mecca (left), we met in 2023. The film that he and the team are representing for its European premiere is called MEDIHA.

It is directed and produced by Hasan Oswald, produced by Joe’s sister, Annelise Mecca and Fahrinisa Campana, Alexander Spiess, and Stephen Nemeth. Mediha is a young woman, one of many women and children survivors of the ISIS
orchestrated genocide, who stands up to her trauma and to the authorities. Mediha’s resolve and the gripping bravery of local heroes and the film crew’s live rescue attempts, will cause you to manually close your
dropped jaw. A-mazing. Be on the lookout for this incredible work, it will stay with you as an inspiration.

Goodnight from CPH:DOX, Copenhagen!!!
Stay Brave, Untamed and Kind, Nancy

(photos by Nancy Dionne and Joe Mecca)

Exploring the Rhythms of Change: The 36th International Live Music Conference (ILMC)

Written by Sherin Chandy, student on MSc International Festival and Event Management at Edinburgh Napier University, whose visit to this event was sponsored by the Tourism Research Centre.

In the dynamic domain of live entertainment, the International Live Music Conference (ILMC) stands as a beacon of collaboration, innovation, and growth. The 36th iteration of this prestigious gathering, referred to as ILMC’36, brought together the brightest minds and most passionate hearts in the live music industry. The conference, renowned for shaping the future of live events, provided a platform for both the celebration of music and the critical discussions on the industry’s trajectory.

ILMC’s 36th conference was held in London. The multi-day event was a curated confluence of panel discussions, workshops and networking opportunities each adding a unique note to the expansive melody of the conference.

Key Themes and Discussions

A central theme for the discussions was ‘Adapting to an Evolving Industry’. The panels and keynotes focused on how the live music sector has pivoted in response to recent global challenges, such as the ongoing recovery from the pandemic, the sustainability imperative, and the integration of cutting-edge technology. Prominent industry figures such as Jim King (CEO, AEG Presents, UK), Barrie Marshall (Chairman, Marshall Arts), Marsha Vlasic (President, IAG, US), and numerous others led these sessions.

A highly discussed session focused on gender equality and the challenges faced by women in the industry. In a recent report the Women and Equalities Committee of the UK government concluded that misogyny is pervasive in the music industry and offered several recommendations for the live music industry. During the discussion of the report, industry leaders offered their perspectives on how the live music industry can implement measures to counteract workplace misogyny and sexual harassment. Eunice Obianagha (ENSPIRE Management, UK), Jen Smith (CIISA, UK), John Shortell (Musicians Union, UK), Christina Hazboun (PRS Foundation/Keychange), and Louise Halliday (Royal Albert Hall, UK) were the panellists for this session.

For many, the panels on the business aspects, including booking strategies, sponsorships, and brand partnerships, were critical in understanding the monetary and operational underpinnings of the industry. These discussions bridged the gap between art and commerce, highlighting innovative models and practices that can help the live music ecosystem thrive.

Networking and Collaborations

Networking is the soul of ILMC, and this year was no exception. The conference provided ample opportunities for professionals to connect, from agents and promoters to festival directors and ticketing innovators. The event encouraged the emergence of possible partnerships against the backdrop of industry-specific talks, as attendees mixed amid the lively atmosphere of the conference’s renowned Arthur Awards, informal meet-ups, and during the excellent lunches served by the venue.

Showcasing Talent

ILMC’36 included several showcases across Soho that put emerging artists in the spotlight, offering them a chance to perform in front of some of the industry’s most influential figures. The showcases were not only a testament to the rich diversity of the global music scene but also a reflection of the conference’s commitment to nurturing talent. The delegates were treated to new music by numerous up-and-coming performers, like August Charles, Lala Hayden, Freekind, and many more. These performances punctuated the dialogue-heavy event with bursts of creative energy at the end of the day, reminding everyone of the passion for live music that lies at the heart of the industry.

A Look to the Future

On the last day of ILMC’36, it was all about creating a path for the next generation to succeed in this dynamic industry. The conference concluded with forward-looking sessions in ‘Futures Forum’ that encapsulated the collective support and encouragement for the emerging professionals in the industry. All junior ILMC delegates had access to mentorship sessions and an opportunity to receive career guidance from senior industry figures throughout the day.

ILMC’36 proved once more that the international live music industry is a resilient and ever-evolving landscape. The interactions and ideas exchanged have set the stage for a new era of live events—one that is more sustainable, technologically advanced, and inclusive than ever before.

Along with business cards and brochures, attendees left the conference with a renewed sense of purpose and determination to take on the challenges of a dynamic industry. The 36th edition of ILMC, which has always been about breaking down barriers and forming connections, was a powerful symphony that will reverberate throughout the upcoming live music year.

ILMC’36 was more than just a conference; it served as a powerful reminder that live music is a universal passion that cuts over boundaries of distance, time, and culture and lives in the hearts of industry professionals everywhere. The rhythms of change will continue to resonate in the hearts and minds of all involved until ILMC’37, indicating an exciting future for live music globally.

The Scottish Tourism Alliance Autumn Conference 2023 – PhD Student Perspectives

On 31^st October 2023, five PhD students (Jack Pedersen, Christopher Barnes, Mahendrran Selvaduray, Homa Rahimi and Judith Spaargaren) from the Tourism & Languages Subject Group attended the Scottish Tourism Alliance Autumn Conference. This blog contains our reflections on the event. Exploring the conference through the lens of academia from PhD student’s perspective as this blog sheds light on the vibrant discussions and insights shared at this noteworthy event. In approaching this blog, we found the focus to be the intersection of sustainable tourism and digital marketing, vital topics in our ever-evolving industry. In discussing what topics and presentations we found notable, we hope to share some of the experience with you, the reader.

Sustainable Tourism – Bridging the Gap, Mahendrran Selvaduray

The vision for sustainable tourism was inspiring, emphasising the fusion of practices with unforgettable experiences. This session not only enlightened attendees but also highlighted the transformative power of responsible travel. Another compelling talk by Stephen Whitelaw centred on digital marketing in the tourism landscape. The speaker, an expert in the field, shared groundbreaking strategies to engage travellers authentically. In the era of social media dominance, their insights into digital storytelling and online engagement were invaluable, resonating strongly with our tech-savvy audience.

The new traveller segments discussed by Caroline Bremner of Euromonitor explain that people seeking luxury are known for wanting fancy experiences. In the social aspect, 72% of luxury seekers choose to travel with their partner, perhaps to feel more comfortable. This choice may stem from their desire to share these fancy experiences with loved ones and create special memories together. While a smaller 4% opt for solo journeys, the reason could be to enjoy a relaxing session on their own. This suggests two groups implies the presence of based on spending preferences. Some priorities personal enjoyment and independence, while others emphasis shared family experiences, reflecting diverse values and priorities.

Scotland’s Tourism Strategy, Jack Pedersen

Sustainability plays a prominent role in the national tourism strategy. Marc Crothall (MBE), the conference host, examined the Scotland Outlook 2030 strategy which looks to position Scotland as the world leader in 21st-century tourism and has at its core “responsible tourism for a sustainable future”.

Set up in November 2022, the Tourism and Hospitality Industry Leadership Group (THILG) is the leading industry body for this strategic plan. As the co-chair, Crothall reflected upon the THILG’s first year of operation. Its evidencing endeavours, including stakeholder and activity mapping and international best practice guidelines, have uncovered common themes which he proposes will impact the national strategy. Sustainability, technological advances, transport infrastructure, and Scotland’s communities and people were at the heart of much of Crothall’s presentation. The THILG now looks to develop its missions in supporting recovery, driving investment, and growing a sustainable tourism sector.

The Minister for Small Business, Innovation, and Trade, Richard Lochhead, (MSP) also co-chairs the THILG. His enthusiastic and effusive ministerial address at the conference asserted that the Scottish government is taking the industry seriously. Notably, amid recent Commons debates on the King’s Speech, this support was corroborated by Drew Henry (SNP Economy Spokesperson) who lamented the absence of measures to support the tourism and hospitality industries at a Westminster level.

During his address, Lochhead reiterated the government’s commitment to growth deals of £150 million, further to the £250 million already invested, and praised its impressive economic figures: Scottish tourism and hospitality accounts for 8% of employment and 4% of the country’s GDP. Despite the challenges of the financial climate, skills shortages, and wider geopolitical instability, he reminded us that the growth of the industry is outstripping the growth of the Scottish economy as a whole and that there is a case for optimism.

Our Proud and Passionate People: Tourism Rising Stars and Hospitality Heroes, Judith Spaaragen

Sustainability was a word which came up often, but to me, no presentation made it a more tangible concept than Kelly Johnstone’s. It can be easy, as an academic, to overlook the actual people involved in the industries we write about.

Tourism is often spoken about in figures and faceless masses, but Kelly, COO at the Springboard Charity, placed people front and centre. The Springboard Charity provides opportunities for young and disadvantaged people to develop hospitality and tourism careers, and in her presentation she made clear exactly how important this was not just to the people the charity helps, but also the industry to which they contribute. If Scotland is to be the sustainable tourism destination of the world, then we must make sure that sustainability flows reaches the people working in it. This talk was thus a welcome look at that how that future might look.

Deciphering Communication Codes in Hospitality, Homa Rahimi 

Embarking on the intricate journey of personal and professional well-being, the recent Scottish Tourism Alliance Conference brought to light a compelling discourse spearheaded by Cathy MacDonald, centred around addressing fundamental emotional concerns. Amidst the formidable challenges posed by market competition and workforce scarcity in the dynamic tourism and hospitality sector, the recognition and fulfilment of employees’ emotional needs emerge as a strategic imperative.

Organizations finely attuned to the emotional well-being of their workforce yield substantial returns in terms of commitment, heightened productivity, and talent retention. Nurturing a culture of transparent communication, where employees authentically feel acknowledged, not only mitigates turnover but also lays the groundwork for organizational justice, serving as a potent talent attraction strategy. This approach, particularly pivotal in the aftermath of the Covid-19 era, acts as a linchpin in cultivating a resilient and contented team.

In an industry where reputation and word of mouth wield considerable influence, prioritizing employee well-being becomes a cornerstone of an effective human resource strategy. By fostering a workplace culture that places a premium on its staff, organizations not only elevate their sector reputation but also optimize return on investment, thereby fostering a positive and efficient work environment.

Edinburgh Napier University’s Aspiring Tourism Alumni, Christopher Barnes

After previous years of online conferences, where morning networking sessions were mere button on the edge a computer screen. The smell of freshly brewed coffee from Leith’s Catering in the EICC foyer, on the morning of, The Scottish Tourism Alliance Autumn Conference, was a welcome reminder that the days of our industries face to face restrictions, are slowly becoming a thing of the past! Tourism and hospitality in Scotland, is ready, and is about to thrive! Inspiring visions of industry officials and testimonies of young rising stars were only a fragment of the exciting and news put forward in a day of collective industry buzz!!! One thing is certain, Edinburgh Napier and more importantly the Tourism and Languages Subject Group, plays a significant role in producing emerging industry talent, in both the tourism and festival and events sectors. Both inspiring and motivating, were the testimonies of Edinburgh Napier University alumni of recent years, projected on the screens for a conference suite filled of Scottish Tourism Industry Officials. The hall witnessed how Edinburgh Napier University’s Tourism Research Centre, produces highly qualified tourism management personnel and offering degrees, both at undergraduate and post-graduate level, filled with both academic and practical content relevant for an everchanging and immersive tourism industry!

Closing Thoughts:

This blog serves as a testimony to the impactful ideas exchanged and the collaborative spirit that defines our tourism industry. With each presentation, we found inspiration and motivation, underscoring the potential for positive change within our tourism community.

Once again, thank you, the TRC, for this opportunity to share our unique perspective on the TRC webpage. As PhD students, we stand at the intersection of academic inquiry and practical innovation, embodying the spirit of continuous learning and growth. Let us continue this journey together, shaping the future of tourism one insightful conference at a time. Hope we can attend more conferences in the future.

Revenue Management Crossover

By Dr Angela Chu

Revenue Management (RM) originates from airline Yield Management (YM). Many people think that American Airlines (AA) was the first to adopt YM. However, YM was actually started by British Airways, with an employee of the British Overseas Airways Corporation, Ken Littlewood, who had established the idea of fenced prices and forecasts on seat inventory.

Littlewood proposed the revenue maximisation model by making use of the historical booking information obtained from the reservation system. AA took Littlewood’s rule on pioneering true yield revenue management a step further. And seeing their success, many other industries followed, including hotel and cruise lines.

In December 2022, I attended the RevME conference in Amsterdam, organised by the Revenue Management and Pricing in Service Sectors (REMAPS). The conference sees many internationally acclaimed academics and industry professionals sharing RM insights and best practices.

At the conference, Maarten van der Lei, Senior VP from Air France KLM, talked about their team set-up, the impact of COVID, the value propositions, and the competitive and commercial airline value chain. Sigrid Geldermans, previously employed by Marriott Europe and currently an advisor to the VP at FedEx, focused on airline cargo in her talk. Geldermans explained a shipment’s journey: hub & spoke, from the point of parcel pickup to the destination, covering all means of transportation, not limited to air but the ground network too. Her talk reminded me of my current research project on cruise RM and the complexity of the network system of a “moveable resort hotel on the sea”, a combination of hotel accommodation, F&B, transportation, and artificial theme park (in the case of mega-ships).

Of course, there is much more research about various forecasting methods, the difference between available and accessible data, and how we can understand our customers better. This is a step further in opening the Blackbox.

If you want to know more about RM, join my Hotel Revenue Management short course this spring! Click here to learn more and apply.