Potentiality

The act of designing is the act of bringing new possibilities into being by conceiving of novel configurations of existing elements within given contexts. In this sense, the fundamental act of design is the extension of potentiality. At the same time, design constantly involves the conscious act of choosing not to bring other potentialities into actuality. The experience of designing is the experience of encountering the possibility of some-thing both being and not being. When we design, we are constantly faced with choices to either attempt to bring this or that thing into being, or to suppress, inhibit or deny its being.