When we think of climate action, we often picture scientific reports, parliamentary debates, or public protests. Increasingly, however, debates over climate policy occur on social media. Research led by Dr. Paul Wagner reveals how platforms like X (formerly Twitter) are transforming the way organisations and individuals try to influence climate politics.

The Players in Irelandʼs Climate Game

Dr. Wagner’s research identifies two main groups shaping Irelands climate policies:

The Insiders: Political parties, government agencies, and powerful sectoral interests like agriculture and energy. These groups dominate traditional policy-making spaces and often advocate for incremental change.

The Outsiders: NGOs, labour unions, and progressive political parties. They challenge the insiders, pushing for stronger climate commitments and more equitable solutions.

While these groups are well-established in formal politics, their engagement in climate policy debates also extends to social media, where individuals associated with these organisations tend to form more issue specific coalitions.

Social Media: The New Advocacy Platform

Social media has become a useful tool for advocacy, allowing both individuals and organisations to try to shape public opinion.

In general, organisations tend to be cautious when using their official social media accounts, sticking to formal and informative messaging. In contrast, individuals and sub-groups associated with organisations are much freer to express bold opinions, often building alternative coalition and acting as vocal champions for their causes.

Take Ireland’s agricultural sector, for example. Despite being the country’s largest emitter of greenhouse gases, the sector hasn’t been obliged reduce its emissions as much as other less polluting sectors. Dr. Wagner’s research shows how individuals and groups within the sector use social media to amplify one another’s messaging, with a view to influencing both public opinion and policymakers. This online activity is both an alternative to and a complement of their traditional lobbying efforts.

Nested Coalitions: A New Discovery

One of the most fascinating findings from Dr. Wagnerʼs research is the concept of “nested coalitions.” These are smaller, more active groups within larger coalitions that operate independently on social media. For instance:

Environmental NGOs often reshare each other’s posts, presenting a united front advocating for stronger climate action.

The agricultural sector uses a similar strategy but focuses on defending its own sectoral interests .

These digital alliances highlight how social media fosters new forms of collaboration and influence, often unseen in traditional policy spaces.

What Does This Mean for Climate Action?

Dr. Wagnerʼs study sheds light on the growing importance of digital advocacy:

Social media is a Game-Changer: Policymakers need to recognize that online activity is being used by policy actors to shapes narratives and policy debates.

Individuals Matter: Social media empowers individuals and smaller groups to challenge or reinforce the strategies of larger organizations.

Understanding the Full Picture: Elective climate action requires understanding not only formal coalitions but also the informal, digital ones shaping public opinion.

Why This Matters to Everyone

This research isn’t just about Ireland – it’s about how advocacy works in the digital age. Social media is where the battles over our policy are being partly fought. Whether its climate change, Brexit, or any other issue, the ability to influence public opinion and policy has never been more accessible.

As Dr Wagner’s research shows, the power of coalitions – both formal and digital- are being used to shape climate policy debates. For anyone passionate about making a difference, it’s a reminder that every post, share, or like can be part of a movement for change.

Irelands story is a call to action: to understand, engage, and harness the power of social media in shaping the policies that will define our future.

Read full article here

Imagine a world where hospitals not only heal the sick but also protect our planet. This is the ambitious goal of the UK’s National Health Service (NHS). For years, the NHS has been a cornerstone of the community, providing healthcare to everyone. Now, they are taking on a new challenge—how to integrate ethics and sustainability into every aspect of their work. Research led by our CBISS member, Dr. Michael Fascia, and his colleague, dives into how the NHS can rise to this challenge, ensuring that their practices benefit both people and the environment.

Ethics in Healthcare Ethics in healthcare isn’t just about making sure patients are treated well. It’s also about respecting their privacy, getting their consent before treatment, and making sure everyone gets fair access to healthcare. The NHS is working hard to ensure that these ethical standards are upheld, but they also recognize that there’s more to be done, especially when it comes to being kind to the environment.

Going Green in Healthcare The NHS is one of the biggest organizations in the UK, and like any big organization, it leaves a big footprint on the environment. From the energy used in hospitals to the waste produced, the NHS has a significant impact on the planet. That’s why the NHS has made a bold commitment: to reduce its carbon emissions to zero by 2040. This means they’re aiming to cut down on the pollution they produce, reduce waste, and use more sustainable resources.

Practical Steps So, how is the NHS planning to achieve this? They are taking a variety of steps:

1. Recycling and Waste Reduction: The NHS is introducing advanced recycling programs and finding ways to reduce the waste they produce. For example, some hospitals are now recycling up to 45% of their waste.
2. Energy Efficiency: Hospitals are being upgraded with energy-efficient technologies. Simple changes, like switching to LED lighting or installing solar panels, are helping to cut down on energy use.
3. Sustainable Sourcing: The NHS is also looking at where they get their supplies. By choosing products that are made sustainably, they can reduce their environmental impact even further.

Challenges Ahead Of course, this transformation isn’t easy. The NHS is a huge organization, and changing the way it operates takes time, effort, and money. But the benefits are clear: not only will these changes help protect the environment, but they will also improve patient care. For example, reducing pollution can lead to better health outcomes for everyone, especially those with conditions like asthma.

The Bigger Picture The NHS’s journey towards sustainability isn’t just about cutting emissions or reducing waste; it’s about setting an example for the world. By showing that a large healthcare system can operate ethically and sustainably, the NHS is paving the way for others to follow.

In conclusion, the NHS is on a mission to not only care for our health but also to care for our planet. It’s a big challenge, but with every step they take, they’re helping to create a healthier future for all of us.

In the face of the global climate crisis, understanding how local communities tackle environmental issues is more important than ever. Ireland, with its unique challenges and innovative solutions, serves as a compelling case study. Our CBISS member, Dr Paul Wagner, along with his colleagues, has delved deep into this topic, uncovering fascinating insights about local climate governance in Ireland.

Their research highlights the diverse groups involved in local environmental policymaking, the beliefs driving their actions, and how they interact with national organizations. This blog post offers a simplified overview of their findings, providing a glimpse into the intricate world of local climate action in Ireland.

The Growing Need for Local Action

Since the Rio Declaration in 1992, citizen participation in environmental issues has been recognized as crucial. However, responses to climate change have been inconsistent, with some states struggling to address the problem effectively. Non-state actors—like community groups and NGOs—have stepped up, often leading the charge in mobilizing public opinion and creating innovative solutions.

Why Ireland?

Ireland presents a unique case for studying local climate governance. Despite a poor record on climate action compared to other European countries, Ireland has seen a rise in public participation through initiatives like the Citizens’ Assembly and the Environmental Pillar. These platforms have enabled local groups to voice their concerns and influence policy.

Who’s Involved?

Our study surveyed 112 local groups that are part of Ireland’s Public Participation Networks (PPNs). These groups are typically small, volunteer-driven, and often based in rural areas. They focus on a range of environmental issues, with climate change being a top priority alongside environmental education, biodiversity, and land use.

What Drives These Groups?

The groups we surveyed hold strong pro-ecological beliefs, emphasizing the interconnectedness of humans and nature. This worldview drives their activism and shapes their approach to participating in policy discussions. They believe in the potential for an ecological crisis and the importance of sustainable living.

How Do They Participate?

Most groups prefer non-confrontational methods to influence policy. They participate in forums and engage in lobbying rather than organizing street protests. This insider strategy suggests a willingness to work within formal institutions to achieve their goals.

Interaction with National Organizations

Local groups often look to national environmental NGOs for information but rarely collaborate on projects or participate in forums organized by these larger bodies. This limited interaction may reduce the overall impact of local advocacy efforts, as stronger connections could enhance their influence on national climate policies.

Take Home Message

Local climate governance in Ireland is marked by active, small, volunteer-driven groups committed to environmental sustainability. While these groups have embraced formal avenues for influencing policy, there’s room for greater collaboration with national organizations to amplify their impact. Understanding these dynamics is crucial for developing more effective climate policies that reflect the concerns and values of local communities.

As we continue to study these patterns, it’s clear that local action remains a vital component of the broader fight against climate change. By fostering more robust connections and understanding the unique motivations of local groups, Ireland—and indeed the world—can move closer to achieving meaningful climate action.

For a deeper dive into this research, read the full article by Dr. Paul Wagner and colleagues: Full Article on Taylor & Francis.

In today’s rapidly changing business landscape, sustainability has become a key focus for businesses of all sizes. One concept that has gained significant attention in recent years is the circular economy. But what exactly is the circular economy, and how can small and medium-sized enterprises (SMEs) benefit from adopting this approach?

What is the Circular Economy?

At its core, the circular economy is a regenerative approach to resource management. Unlike the traditional linear economy, which follows a “take-make-dispose” model, the circular economy aims to minimise waste and maximise resource efficiency by keeping products and materials in use for as long as possible.

In a circular economy, resources are reused, repurposed, and recycled, creating a closed-loop system that reduces environmental impact and promotes sustainability. This shift towards circularity is driven by the recognition that our current linear economic model is unsustainable in the long term, leading to resource depletion, pollution, and climate change.

What Does it Mean for SMEs?

For SMEs, embracing the principles of the circular economy presents a unique opportunity to drive innovation, reduce costs, and enhance competitiveness. By adopting circular practices, SMEs can:

1. Minimise Waste: By designing products with longevity and recyclability in mind, SMEs can reduce waste throughout the product lifecycle.
2. Maximise Resource Efficiency: By embracing practices such as remanufacturing, refurbishment, and recycling, SMEs can extract more value from existing resources and minimise the need for virgin materials.
3. Reduce Environmental Impact: By reducing reliance on finite resources and minimising carbon emissions, SMEs can contribute to environmental sustainability and combat climate change.
4. Enhance Brand Image: Consumers are increasingly conscious of the environmental impact of the products they purchase. By adopting circular practices, SMEs can differentiate themselves in the market and appeal to environmentally conscious consumers.

How Can SMEs Adopt the Circular Economy Approach?

Transitioning to a circular economy model may seem daunting, but there are practical steps that SMEs can take to embrace this approach:

1. Rethink Product Design: Design products with durability, reparability, and recyclability in mind to extend their lifespan and minimise waste.
2. Embrace Reuse and Recycling: Explore opportunities to reuse materials, components, and products within your supply chain, and implement recycling programmes to minimise waste.
3. Collaborate with Stakeholders: Partner with suppliers, customers, and other stakeholders to close the loop and create circular value chains.
4. Invest in Innovation: Explore innovative technologies and business models that enable circularity, such as product-as-a-service and sharing platforms.
5. Educate and Engage Employees: Foster a culture of sustainability within your organisation by educating employees about the principles of the circular economy and empowering them to take action.

Join Us for a Transformative Workshop

Ready to take your business to the next level with the circular economy? Join us for an exclusive workshop hosted by the Edinburgh Napier Business School and the Centre for Business Innovation and Sustainable Solutions (CBISS).

This engaging and interactive workshop is designed specifically for forward-thinking SMEs ready to pioneer the circular economy. You’ll gain actionable strategies and insights on embedding sustainable practices into your core business model, perfectly aligning with ambitious global Net Zero goals.

Workshop Highlights:

• Expert-Led Sessions
• Interactive Workshops
• Real-Life Case Studies
• Resource Optimization Strategies
• Policy Support and Incentives

Don’t miss this opportunity to transform your business and lead the charge towards a sustainable future. Register now and unlock the potential of the circular economy for your business!

Register Here

Contact person: Associate Professor Miles Weaver