{"id":41,"date":"2022-07-07T11:13:00","date_gmt":"2022-07-07T11:13:00","guid":{"rendered":"http:\/\/blogs.napier.ac.uk\/tourismenu\/?p=41"},"modified":"2022-07-07T11:13:13","modified_gmt":"2022-07-07T11:13:13","slug":"new-report-offers-guidance-to-events-industry-partners-on-managing-risk-in-the-time-of-unexpected-crisis-covid-innovation-within-edinburghs-festivals","status":"publish","type":"post","link":"https:\/\/blogs.napier.ac.uk\/tourismenu\/2022\/07\/07\/new-report-offers-guidance-to-events-industry-partners-on-managing-risk-in-the-time-of-unexpected-crisis-covid-innovation-within-edinburghs-festivals\/","title":{"rendered":"New report offers guidance to events industry partners on managing risk in the time of unexpected crisis: COVID & Innovation within Edinburgh\u2019s Festivals"},"content":{"rendered":"

The COVID-19 pandemic imposed significant social and economic losses on festivals globally. Government imposed lockdowns prevented socialising and meant that events were cancelled, paused, or redeveloped into a virtual format. Event organisers turned to creative problem-solving and accelerated innovation to manage the crisis.<\/p>\n

Edinburgh Napier academics \u2013 Prof. Jane Ali-Knight, Dr Gary Kerr, and Hannah Stewart MSc \u2013 have created a report in collaboration with Prof. Kirsten Holmes from Curtin University (Perth, Australia) examining the impacts of COVID-19 on festivals in eventful destinations and the response of festival managers to the ongoing pandemic, using the case study of Edinburgh\u2019s Festivals.<\/p>\n

First, the team reviewed policies and practices relevant to the safe opening of festivals and events up to the Autumn of 2021. Second, they used a mixed methods approach to collect a range of data between June 2021 to November 2021, including participant observation of events, and in-depth interviews with key Edinburgh Festival Directors, managers and city stakeholders to identify how they initially responded and continue to respond to the ongoing COVID-19 situation. The fieldwork data are supported by content analysis of key media narratives focusing on festival and event cancellation and post COVID-19 recovery.<\/p>\n

Key Findings revealed that <\/strong>since March 2020, 10 out of 11 of Edinburgh\u2019s major festivals have successfully delivered programming in a live or digital format; all participants reported having to restructure their organisations\u2019 business and delivery models in response to COVID-19; festivals were forced to shift their primary funding avenues from a ticket sales and revenue-based focus to securing funding from sponsorship, donations and COVID-19 recovery support with several organisations trialled a digital \u2018pay what you can\u2019 model for access to online events, championing and maintaining financial accessibility in an economic crisis.<\/p>\n

The research team used the data to develop a new framework (please see below) for industry partners to approach risk management within festivals and events. This new model provides a tactical response to unexpected crisis events, such as a global pandemic, acts of terrorism, natural disasters, and other unique disruptive scenarios beyond the sector\u2019s control.<\/p>\n

\"illustration<\/p>\n

The framework consists of three components. The first one, response<\/strong>, refers to organisers first assessing the situation<\/strong>, then reacting<\/strong> to evolving customer needs and behaviours by offering new types of experiences, products, and services, and lastly, strategically planning the next steps<\/strong> to cope with high levels of uncertainty.<\/p>\n

The model\u2019s second element, resilience<\/strong>, describes the critical importance of business model innovation that can be done through establishing<\/strong> new partnerships, as well as adjusting<\/strong> and adapting<\/strong> business and delivery models and supply chains to manage risk in the long term.<\/p>\n

Lastly, the reimaging<\/strong> component touches on dynamic recovery<\/strong> through the reviewing of organisational successes and areas for opportunity, the development<\/strong> of potential future scenarios and how they can be prepared for, as well as the building<\/strong> of flexible and dynamic strategies that are stress-tested against various scenarios.<\/p>\n

The importance of effective communication<\/strong> and support<\/strong> between festival stakeholders in times of crisis is emphasised by the researchers, and it appears in the centre of the framework interlinking all elements.<\/p>\n

To download the full report please click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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