{"id":355,"date":"2026-02-26T09:55:54","date_gmt":"2026-02-26T09:55:54","guid":{"rendered":"https:\/\/blogs.napier.ac.uk\/tourismenu\/?p=355"},"modified":"2026-02-26T09:55:54","modified_gmt":"2026-02-26T09:55:54","slug":"meet-the-tourism-hospitality-and-events-industry-advisory-board-kim-kjaerside","status":"publish","type":"post","link":"https:\/\/blogs.napier.ac.uk\/tourismenu\/2026\/02\/26\/meet-the-tourism-hospitality-and-events-industry-advisory-board-kim-kjaerside\/","title":{"rendered":"Meet the Tourism, Hospitality and Events Industry Advisory Board – Kim Kjaerside"},"content":{"rendered":"

My introduction to Edinburgh Napier University began in 2013, when several industry colleagues enrolled in the\u00a0newly launched Destination Leadership Programme (DLP). Designed to strengthen leadership within Scotland\u2019s\u00a0tourism sector, the programme quickly gained a reputation for offering both high-quality content and valuable\u00a0professional networks. At the time, I had been living in Scotland for eight years and spent over a decade working\u00a0across hospitality and tourism in the UK, most recently with Apex Hotels<\/a>. Networking was central to my role,\u00a0and I soon noticed how many of my peers participating in the DLP were emerging leaders from across Scotland\u2019s tourism landscape. Their enthusiasm for the programme\u2014and the opportunities it created to collaborate, learn, and engage with destinations in new ways\u2014made a lasting impression.<\/p>\n

\"\"<\/p>\n

This interest grew alongside my involvement with destination management organisations (DMOs) through my role at Apex. In 2015, I became part of a collaboration of six Scottish content creators who founded Scotland\u2019s\u00a0first independent travel-blogging collective, The Scotlanders<\/a>. In our spare time we partnered with DMOs\u00a0including Visit East Lothian<\/a>, Visit Fife<\/a>, Dundee, the Outer Hebrides, and others, while also contributing guest\u00a0articles to publications such as The Scots Magazine<\/a>. These experiences deepened my connection to local\u00a0destinations and broadened my understanding of Scotland\u2019s diverse tourism offering.<\/p>\n

\"speaking<\/p>\n

By 2017, I moved into a role at the Edinburgh International Conference Centre<\/a> while continuing occasional\u00a0campaigns with The Scotlanders. The DLP had already established a strong alumni community, and its\u00a0graduates were contributing to a wide range of successful initiatives across the sector. Despite my long-held\u00a0interest, I had never had the opportunity to join the programme myself.<\/p>\n

That changed in 2021. I was then working for a local Edinburgh attraction as the tourism and hospitality sector\u00a0faced unprecedented challenges brought on by the COVID-19 pandemic. Our DLP cohort met online due to\u00a0restrictions, but this format unexpectedly expanded the experience: participants from across Scotland were\u00a0able to join more easily, and guest speakers from as far as Australia and the United States brought valuable\u00a0international perspectives.<\/p>\n

When we completed the programme in May 2022, it had significantly enriched my understanding of place-based tourism and reinforced the importance of community involvement in shaping destination strategies. I was proud to join the DLP alumni community and now contribute further by supporting Edinburgh\u00a0Napier University\u2019s Tourism, Hospitality and Events Industry Advisory Board<\/a>.<\/p>\n

Since completing the course, I have moved into a role with the global online travel agent Expedia Group<\/a>, where\u00a0destination engagement continues to be central to my work. In 2023, I also joined the board of trustees at the Scottish Seabird Centre, allowing me to bring together my commitment to improving responsible tourism and my passion for protecting Scotland\u2019s marine environment. By championing nature\u2011positive travel, I hope to help strengthen the Centre\u2019s work in safeguarding coastal ecosystems and inspiring visitors to play an active role in protecting our seabirds and wider marine environment.<\/p>\n

Over the past 13 years, I have had the privilege of getting to know many of the University\u2019s academic and professional staff through industry events and collaborative initiatives. It is a pleasure to support Edinburgh Napier University\u2019s efforts to develop the next generation of tourism, hospitality, and events leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"

My introduction to Edinburgh Napier University began in 2013, when several industry colleagues enrolled in the\u00a0newly launched Destination Leadership Programme (DLP). Designed to strengthen leadership within Scotland\u2019s\u00a0tourism sector, the programme quickly gained a reputation for offering both high-quality content and valuable\u00a0professional networks. At the time, I had been living in Scotland for eight years and … Continue reading Meet the Tourism, Hospitality and Events Industry Advisory Board – Kim Kjaerside<\/span><\/a><\/p>\n","protected":false},"author":216,"featured_media":356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[32,36,13],"tags":[17,65,38,55,60],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia","category-academic","category-festivals-and-events","tag-events","tag-scottish-tourism","tag-tourism","tag-tourism-sector","tag-travel-and-tourism"],"yoast_head":"\nMeet the Tourism, Hospitality and Events Industry Advisory Board - Kim Kjaerside - Tourism Research Centre Blog<\/title>\n<meta name=\"description\" content=\"It is a pleasure to support Edinburgh Napier University\u2019s efforts to develop the next generation of tourism, 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