{"id":232,"date":"2025-03-26T10:04:03","date_gmt":"2025-03-26T10:04:03","guid":{"rendered":"https:\/\/blogs.napier.ac.uk\/tourismenu\/?p=232"},"modified":"2025-03-26T10:04:16","modified_gmt":"2025-03-26T10:04:16","slug":"postgraduate-student-reflections-from-eventscotlands-annual-conference","status":"publish","type":"post","link":"https:\/\/blogs.napier.ac.uk\/tourismenu\/2025\/03\/26\/postgraduate-student-reflections-from-eventscotlands-annual-conference\/","title":{"rendered":"Postgraduate student reflections from EventScotland’s annual conference"},"content":{"rendered":"

Any student in the tourism department is familiar with the work of EventScotland<\/a>, the national tourism organisation for Scotland; and if that student is like me, they have relied upon EventScotland\u2019s wealth of reports, research, and resources to enhance their assessment work and gain a deeper understanding of the tourism industry.<\/p>\n

This is one of the many reasons I was honoured to attend Journey: The Business Events Conversation<\/em><\/a>, EventScotland\u2019s annual business events conference, held on 19 February 2025 at the John McIntyre Conference Centre in Edinburgh.<\/p>\n

This conference is designed to bring together and support professionals from all across Scotland working in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector. EventScotland recognises MICE as a crucial component of the tourism and events industry, making a measurable contribution to Scotland\u2019s visitor economy and strengthening the country\u2019s reputation as a premier destination for business events of all kinds.<\/p>\n

Thanks to the efforts of a recent Napier alumnus who now works for EventScotland, Edinburgh Napier University was gifted two student admissions to this event, and another postgraduate student and I were the lucky recipients. This was a valuable opportunity for us to engage with industry professionals, thought leaders, and fellow students, as well as explore the many different career pathways that the events industry can offer.<\/p>\n

Identity & Changing the World<\/strong><\/p>\n

The theme of this year\u2019s conference centred on exploring Identity<\/em>, with panel discussions addressing topics such as what it means to be Scottish, how Scotland wishes to be perceived internationally, and what it means to be a responsible global citizen. As an international student, I was particularly curious about these conversations and keen to gain a better understanding of the aspirations and values of a place I hope will become my future home.<\/p>\n

I was thoroughly impressed and moved by the genuine solidarity and support demonstrated by Scotland\u2019s industry leaders during the Identity Keynote Panel<\/em>. The consensus was clear\u2014these events professionals saw solidarity as a defining aspect of Scottish identity, and they genuinely wanted to help each other succeed. They embraced a Scotland-first<\/em> approach to promoting events, meaning that even if an event was not the right fit for their own business, they still considered it a win<\/em> if another Scottish business secured it. This is just one example of how collaboration and mutual support have helped Scotland build its reputation as an impressive and welcoming business events destination.<\/p>\n

Another crucial and impactful concept was raised by Lyndsey Rafferty, Senior Association Manager at EICC, during this panel. She highlighted the tremendous potential MICE events have for driving positive change in public well-being. She reflected that, as events professionals, we have the unique ability to bring together people and experts\u2014such as academics, scientists, and legislators\u2014who have the power and influence to change the world for the better.<\/p>\n

\"conference<\/p>\n

A Portfolio Career<\/strong><\/p>\n

Throughout the day, we gained both practical and profound insights into what a career in the events industry truly entails. One of the most memorable sessions was the morning Meet With<\/em> education panel, an exclusive opportunity for students to gain valuable knowledge about the MICE industry and hear real-world experiences from top industry professionals.<\/p>\n

Neal Brownlee, Head of Business Events at VisitScotland, reflected on the various roles and titles he has held throughout his career, noting that a portfolio career<\/em>\u2014a career composed of diverse positions across hospitality and events\u2014is quite common in this industry. He emphasised that gaining experience in different roles can be a significant asset, providing a well-rounded understanding of the many moving parts involved in running a successful events business.<\/p>\n

Laura Wilson, Head of the Convention Bureau at VisitAberdeenshire, echoed the challenges and opportunities of a nonlinear career path. She stressed the importance of adapting to the evolving events sector, maintaining a strategic alignment of an organisation\u2019s mission with the types of events it pursues, and cultivating strong professional relationships that prioritise collaboration over competition.<\/p>\n

The Big Debate<\/strong><\/p>\n

One of the major recurring themes throughout the event was the recognition that the events industry is built on relationships. It takes time to develop the trusted connections and practical, experience-based skills that contribute to a successful career. This led me to wonder\u2014how are event leaders supporting and mentoring newcomers to the field? Are students and new professionals being welcomed and supported in developing these crucial relationships and skills?<\/p>\n

EventScotland demonstrated its commitment to fostering a supportive industry network by meaningfully incorporating students into its programming. Beyond the Meet With<\/em> education panel, one of the main features of the day was a university-style student-led debate on corporate social responsibility within the events industry.<\/p>\n

This debate featured two students who worked closely with events professionals to investigate whether corporate social responsibility initiatives were simply a tick-box<\/em> exercise. It was fascinating to hear the aspirational ideals of sustainability initiatives contrasted with the practical, often economic-based realities of business. Professionals from across the country engaged in thoughtful discussion, carefully considering the implications of the points raised by the students. This was one of the many ways in which meaningful dialogue and a culture of mentorship were woven into the event.<\/p>\n

Looking Forward<\/strong><\/p>\n

I am incredibly grateful for the opportunity to attend Journey: The Business Events Conversation<\/em>. I left feeling like I had gained a clearer understanding of potential career paths, how to be a supportive and collaborative professional, and an inspiration to commit to my own professional development.<\/p>\n

I was especially excited to see contemporary approaches to events management\u2014many of which I am currently learning about\u2014being put into action. For example, a completely plant-based menu as part of an environmental sustainability initiative, an accessible and neurodiverse-friendly event space, and interactive panels designed to foster meaningful connections between attendees. EventScotland demonstrated both the professionalism and the progressive potential of our industry, and I am looking forward to engaging further with this network and contributing to the future of business events.<\/p>\n

Written by Hannah Stenzel, postgraduate student on MSc International Festival and Event Management at Edinburgh Napier University.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Any student in the tourism department is familiar with the work of EventScotland, the national tourism organisation for Scotland; and if that student is like me, they have relied upon EventScotland\u2019s wealth of reports, research, and resources to enhance their assessment work and gain a deeper understanding of the tourism industry. This is one of … Continue reading Postgraduate student reflections from EventScotland’s annual conference<\/span><\/a><\/p>\n","protected":false},"author":216,"featured_media":233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,25,13,68,31],"tags":[73,20,29,65,28],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","category-festival-and-event-management","category-festivals-and-events","category-research","category-tourism","tag-career-development","tag-conference","tag-festival-and-event-management","tag-scottish-tourism","tag-student-stories"],"yoast_head":"\nPostgraduate student reflections from EventScotland's annual conference - Tourism Research Centre Blog<\/title>\n<meta name=\"description\" content=\""Journey: The Business Events Conversation" successfully encouraged collaboration, and 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